Principles of Marketing, B.Com (Hons)
Branding, packaging, labelling
Every paper it came up in, with its marks and how they split between numerical and theory.
2/3papers it came in, 2023 to 2025
13.5marks on average when it comes
18most marks it has carried in one paper
Numerical 0%Theory 100%of its marks over all papers
This topic only ever appears as the OR choice against Pricing. Learn one of the two, not both; the plan leaves this one out unless you drop the other.
Where it appeared one per sitting
Current syllabus UGCF papers, newest first
- The role of packaging and labelling, and packaging's influence in packaged foods9 marksQuestion 3 (b), December 2025
- Packaging as a silent salesman, and the role and importance of packaging9 marksQuestion 4 (a), December 2024
- Effective labelling, and the types of labels9 marksQuestion 4 (b), December 2024
See the whole order.Every topic of Principles of Marketing ranked by what it adds, with the OR choices accounted for.
Study order