B.Com (Hons), Semester III, DSC-3.3

Principles of Marketing

48 answers across 3 recent sittings.

Start with December 2025
answers
48
papers
3
topics ranked
13

Every topic, every paper

3 papers from 2023 to 2025, older syllabus included. Open a topic for its marks paper by paper.

Topic232425Papers
  1. Consumer behaviour3/3
  2. Segmentation, targeting, positioning3/3
  3. Marketing environment3/31 as OR
  4. Marketing philosophies3/31 as OR
  5. Pricing3/31 as OR
  6. Product: concept, levels, mix3/31 as OR
  7. Promotion and IMC3/31 as OR
  8. Marketing mix and services marketing3/32 as OR
  9. Branding, packaging, labelling2/3
  10. New product development and product life cycle2/3
  11. Sustainable, rural, social and digital marketing2/3
  12. Distribution channels and retailing2/32 as OR
  13. Marketing: scope and core concepts1/3

AskedOnly as an OR choiceNot askedCurrent-syllabus paper

Study order

Learn the topics in this order. Each one shows the marks it adds to a 90-mark paper on top of the topics above it, from the 3 current-syllabus papers (December 2023 to December 2025). An OR choice counts once.

Learn firsteach adds 9 marks or more

  1. 1
    Promotion and IMCQ4, Q55 past questions, 2 h 36 m
    adds +15.315.3
  2. 2
    Marketing philosophiesQ15 past questions, 2 h 18 m
    adds +12.327.7
  3. 3
    Sustainable, rural, social and digital marketingQ52 past questions, 1 h 48 m
    adds +1239.7
  4. 4
    Consumer behaviourQ2, Q35 past questions, 2 h 15 m
    adds +1251.7
  5. 5
    PricingQ3, Q44 past questions, 2 h 12 m
    adds +11.763.3

Subtotal, 5 topics63.3 of 90 marks

Then these3 to 9 marks each

  1. 6
    Segmentation, targeting, positioningQ2, Q35 past questions, 2 h 15 m
    adds +972.3
  2. 7
    Marketing environmentQ1, Q24 past questions, 2 h 12 m
    adds +8.781
  3. 8
    New product development and product life cycleQ2, Q3, Q44 past questions, 2 h
    adds +788

Subtotal, 8 topics88 of 90 marks

If time allowsunder 3 marks each

  1. 9
    Product: concept, levels, mixQ35 past questions, 2 h 3 m
    adds +290

Total, 9 topics90 of 90 marks

Pick one of each pair

The first topic only comes up as the OR choice against the second, so one of the two is enough.

Doing every question in the order once, at exam pace, takes about 19 h 39 m. Averages over past papers, not promises.

Turn it into a day-by-day plan

Question by question

The topics each question has asked in the 3 current-syllabus papers (December 2023 to December 2025).

Question 1

Question 2

Question 3

Question 4

Question 5

AskedOnly as the OR choiceNot asked