Principles of Marketing, B.Com (Hons)
Marketing environment
Every paper it came up in, with its marks and how they split between numerical and theory.
No. 7in the study order: adds 8.7 marks to a 90-mark paper3/3papers it came in, 2023 to 2025, 1 of them only as the OR choice
12marks on average when it comes
18most marks it has carried in one paper
Numerical 0%Theory 100%of its marks over all papers
Where it appeared one per sitting
Current syllabus UGCF papers, newest first
- The marketing environment and the forces that shape it9 marksQuestion 1 (d), December 2025
- Why a study of the marketing environment is essential, and the micro and macro environment of a firm18 marksQuestion 2, December 2024
- The technological and political environment and its implications for marketing decisions8 marksQuestion 1 (b), December 2023
- The marketing environment of a mid-segment electric car launch in India9 marksQuestion 1 OR (b), December 2023
See the whole order.Every topic of Principles of Marketing ranked by what it adds, with the OR choices accounted for.
Study order