Principles of Marketing, B.Com (Hons)
Marketing: scope and core concepts
Every paper it came up in, with its marks and how they split between numerical and theory.
1/3papers it came in, 2023 to 2025
18marks on average when it comes
18most marks it has carried in one paper
Numerical 0%Theory 100%of its marks over all papers
This topic only ever appears as the OR choice against Marketing philosophies. Learn one of the two, not both; the plan leaves this one out unless you drop the other.
Where it appeared one per sitting
Current syllabus UGCF papers, newest first
See the whole order.Every topic of Principles of Marketing ranked by what it adds, with the OR choices accounted for.
Study order