Principles of Marketing, B.Com (Hons)
Marketing mix and services marketing
Every paper it came up in, with its marks and how they split between numerical and theory.
3/3papers it came in, 2023 to 2025, 2 of them only as the OR choice
9marks on average when it comes
9most marks it has carried in one paper
Numerical 0%Theory 100%of its marks over all papers
This topic only ever appears as the OR choice against Marketing environment. Learn one of the two, not both; the plan leaves this one out unless you drop the other.
Where it appeared one per sitting
Current syllabus UGCF papers, newest first
- Services marketing, how it differs from product marketing, with examples9 marksQuestion 1 (b), December 2025
- The marketing mix, and a marketing mix for an organic tea9 marksQuestion 2 OR (b), December 2024
- The marketing mix, and whether the traditional mix applies to intangible products9 marksQuestion 1 OR (a), December 2023
See the whole order.Every topic of Principles of Marketing ranked by what it adds, with the OR choices accounted for.
Study order