Principles of Marketing, B.Com (Hons)
Marketing philosophies
Every paper it came up in, with its marks and how they split between numerical and theory.
No. 2in the study order: adds 12.3 marks to a 90-mark paper3/3papers it came in, 2023 to 2025, 1 of them only as the OR choice
12.3marks on average when it comes
18most marks it has carried in one paper
Numerical 0%Theory 100%of its marks over all papers
Where it appeared one per sitting
Current syllabus UGCF papers, newest first
- The five marketing management philosophies and how their evolution shaped modern marketing9 marksQuestion 1 (a), December 2025
- Holistic marketing, with examples of how companies implement it9 marksQuestion 1 (c), December 2025
- Why everything matters: the holistic marketing view9 marksQuestion 1 OR (a), December 2024
- The production concept and the product concept, with examples9 marksQuestion 1 OR (b), December 2024
- Holistic marketing, with an example, and how it differs from the marketing concept10 marksQuestion 1 (a), December 2023
See the whole order.Every topic of Principles of Marketing ranked by what it adds, with the OR choices accounted for.
Study order