Principles of Marketing, B.Com (Hons)
Product: concept, levels, mix
Every paper it came up in, with its marks and how they split between numerical and theory.
No. 9in the study order: adds 2 marks to a 90-mark paper3/3papers it came in, 2023 to 2025, 1 of them only as the OR choice
11.7marks on average when it comes
18most marks it has carried in one paper
Numerical 0%Theory 100%of its marks over all papers
Where it appeared one per sitting
Current syllabus UGCF papers, newest first
- Product mix, its dimensions, and how product mix decisions affect performance and competitive position9 marksQuestion 3 (a), December 2025
- The concept of a product and its levels, for an electric two-wheeler9 marksQuestion 3 (c), December 2024
- Product mix: width, depth and consistency, with examples9 marksQuestion 3 (d), December 2024
- Product mix and its length, depth, width and consistency6 marksQuestion 3 (a), December 2023
- The concept of a product, and consumer products classified by durability and shopping effort8 marksQuestion 3 OR (a), December 2023
See the whole order.Every topic of Principles of Marketing ranked by what it adds, with the OR choices accounted for.
Study order