Principles of Marketing, B.Com (Hons)
Promotion and IMC
Every paper it came up in, with its marks and how they split between numerical and theory.
No. 1in the study order: adds 15.3 marks to a 90-mark paper3/3papers it came in, 2023 to 2025, 1 of them only as the OR choice
15.3marks on average when it comes
27most marks it has carried in one paper
Numerical 0%Theory 100%of its marks over all papers
Where it appeared one per sitting
Current syllabus UGCF papers, newest first
- A promotional strategy for a solar-powered portable charger9 marksQuestion 4 (c), December 2025
- Short notes: IMC, selective and exclusive distribution, social marketing, psychological pricing, publicity versus public relations18 marksQuestion 5, December 2025
- The promotion mix and its components9 marksQuestion 4 (d), December 2024
- Sales promotion as a bridge between advertising and personal selling, and integrated marketing communication10 marksQuestion 4 (b), December 2023
- Push and pull strategies, and the products each suits6 marksQuestion 4 OR (b), December 2023
See the whole order.Every topic of Principles of Marketing ranked by what it adds, with the OR choices accounted for.
Study order