Principles of Marketing, B.Com (Hons)
Segmentation, targeting, positioning
Every paper it came up in, with its marks and how they split between numerical and theory.
No. 6in the study order: adds 9 marks to a 90-mark paper3/3papers it came in, 2023 to 2025
9marks on average when it comes
9most marks it has carried in one paper
Numerical 0%Theory 100%of its marks over all papers
Where it appeared one per sitting
Current syllabus UGCF papers, newest first
- Market segmentation, applied to organic skin care and electric two-wheelers9 marksQuestion 2 (a), December 2025
- Product positioning, how it differs from market targeting, with examples9 marksQuestion 2 (c), December 2025
- Market segmentation, how it differs from targeting, and requirements of effective segmentation9 marksQuestion 3 (a), December 2024
- Product positioning, how it differs from targeting, and targeting strategies9 marksQuestion 2 (b), December 2023
- Bases for segmenting a consumer market, applied to a millet snack and wireless earphones9 marksQuestion 2 OR (b), December 2023
See the whole order.Every topic of Principles of Marketing ranked by what it adds, with the OR choices accounted for.
Study order