Question 5 (b)

Choosing the most profitable sales mix of two products

6 marks

Time to write
About 12 minutes
Topic
Key factor and product-mix decisions

Question

Question 5 (b) · 6 marks

Dev Ltd engaged in manufacturing two products, namely 'A' and 'B'

AB
Selling price per unit64100
Direct material per unit2224
Direct wages per unit1215
Variable overheadsEqual to 100% of Direct wagesEqual to 100% of Direct wages
Fixed overheadRs. 12,000 p.aRs. 12,000 p.a
Capacity (maximum)1,000 Units1,000 Units

Recommend the sales mix, from these, that should be adopted:

  1. A 300 units & B 600 units

  2. A 450 units & B 450 units

  3. A 600 units & B 300 units

Reworded from the university paper: names and figures differ, the task is the same. The original paper belongs to the University of Delhi. See DU's question bank.

Before you write

Read off the question and its marks

12 minfor 6 marks

Read from the question

  • (i)–(iii)3 items, each marked on its own: give each its share.
  • RecommendEnd with a one-line decision that follows from your figures.

Write it in this order

  1. Read the data; note exactly what is asked 1 min
  2. 1 Contribution per unit 2 marks 4 min
  3. 2 Profit under each mix 3 marks 5 min
  4. 3 Recommendation 1 mark 1 min
  5. Check: arithmetic, units (₹, %), final answer underlined 1 min

Short on time? End with step 3's one-line decision, whatever happens: never leave the figures without it.

Try it first. About 12 minutes for 6 marks. Write it out, then open the solution.

Solution

Hover or tap a marked figure, like 72,000, to see how it is made and where else it appears.

Fixed overhead (₹12,000 for each product, ₹24,000 in all) does not change with the mix, so the mixes are compared by total contribution.

Contribution per unit

Particulars (₹ per unit)AB
Selling price (A)64100
Direct material2224
Direct wages1215
Variable overheads (100% of direct wages)1215
Variable cost (B)4654
Contribution per unit (A − B)1846

Profit under each sales mix

Particulars(i) 300 A + 600 B (₹)(ii) 450 A + 450 B (₹)(iii) 600 A + 300 B (₹)
Contribution from A at ₹185,4008,10010,800
Contribution from B at ₹4627,60020,70013,800
Total contribution33,00028,80024,600
Less: Fixed overhead (₹12,000 + ₹12,000)24,00024,00024,000
Profit9,0004,800600

All three mixes are within the maximum capacity of 1,000 units of each product.

Recommendation

Mix (i), 300 units of A and 600 units of B, should be adopted: it gives the highest profit of ₹9,000. Product B earns ₹46 of contribution a unit against ₹18 for A, so the mix with more of B is the most profitable.

Where the 6 marks sit

#ComponentMarks
1Contribution per unit2
2Profit under each mix3
3Recommendation1
Total6
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