Principles of Marketing, B.Com (Programme)
Consumer behaviour
Every paper it came up in, with its marks and how they split between numerical and theory.
No. 3in the study order: adds 10.3 marks to a 90-mark paper3/3papers it came in, 2023 to 2025
10.3marks on average when it comes
13most marks it has carried in one paper
Numerical 0%Theory 100%of its marks over all papers
Where it appeared one per sitting
Current syllabus UGCF papers, newest first
- The consumer buying decision process for a washing machine9 marksQuestion 2 (a), December 2025
- Consumer buying behaviour, and how marketers benefit from studying post-purchase behaviour9 marksQuestion 2 (c), December 2025
- Why businesses study consumer behaviour, and how information search and evaluation shape the purchase decision9 marksQuestion 2 (a), December 2024
- The primary factors influencing consumer buying behaviour9 marksQuestion 2 (d), December 2024
- The consumer buying process, with an example9 marksQuestion 1 (b), December 2023
- Whether consumers pass through every buying stage: low- and high-involvement purchases compared4 marksQuestion 2 OR (b), December 2023
See the whole order.Every topic of Principles of Marketing ranked by what it adds, with the OR choices accounted for.
Study order