B.Com (Programme), Semester III, DSC-3.3

Principles of Marketing

50 answers across 3 recent sittings.

Start with December 2025
answers
50
papers
3
topics ranked
13

Every topic, every paper

3 papers from 2023 to 2025, older syllabus included. Open a topic for its marks paper by paper.

Topic232425Papers
  1. Consumer behaviour3/3
  2. Marketing environment3/3
  3. Pricing3/3
  4. Segmentation, targeting, positioning3/3
  5. Sustainable, rural, social and digital marketing3/3
  6. Distribution channels and retailing3/31 as OR
  7. Branding, packaging, labelling3/32 as OR
  8. Marketing philosophies3/32 as OR
  9. New product development and product life cycle3/32 as OR
  10. Product: concept, levels, mix2/3
  11. Marketing mix and services marketing2/31 as OR
  12. Promotion and IMC2/31 as OR
  13. Marketing: scope and core concepts1/3

AskedOnly as an OR choiceNot askedCurrent-syllabus paper

Study order

Learn the topics in this order. Each one shows the marks it adds to a 90-mark paper on top of the topics above it, from the 3 current-syllabus papers (December 2023 to December 2025). An OR choice counts once.

Learn firsteach adds 9 marks or more

  1. 1
    Sustainable, rural, social and digital marketingQ4, Q54 past questions, 3 h 9 m
    adds +2121
  2. 2
    Distribution channels and retailingQ3, Q46 past questions, 3 h 9 m
    adds +15.336.3
  3. 3
    Consumer behaviourQ1, Q26 past questions, 2 h 27 m
    adds +10.346.7

Subtotal, 3 topics46.7 of 90 marks

Then these3 to 9 marks each

  1. 4
    Segmentation, targeting, positioningQ25 past questions, 2 h 24 m
    adds +8.755.3
  2. 5
    Marketing environmentQ1, Q23 past questions, 1 h 12 m
    adds +863.3
  3. 6
    Product: concept, levels, mixQ32 past questions, 54 m
    adds +669.3
  4. 7
    Promotion and IMCQ43 past questions, 1 h 21 m
    adds +5.775
  5. 8
    PricingQ1, Q3, Q45 past questions, 2 h 18 m
    adds +378
  6. 9
    Marketing philosophiesQ14 past questions, 1 h 39 m
    adds +684
  7. 10
    Branding, packaging, labellingQ2, Q34 past questions, 2 h 3 m
    adds +387
  8. 11
    Marketing: scope and core conceptsQ12 past questions, 1 h 3 m
    adds +390

Total, 11 topics90 of 90 marks

Pick one of each pair

The first topic only comes up as the OR choice against the second, so one of the two is enough.

Doing every question in the order once, at exam pace, takes about 21 h 39 m. Averages over past papers, not promises.

Turn it into a day-by-day plan

Question by question

The topics each question has asked in the 3 current-syllabus papers (December 2023 to December 2025).

Question 1

Question 2

Question 3

Question 4

Question 5

AskedOnly as the OR choiceNot asked