Principles of Marketing, B.Com (Programme)
New product development and product life cycle
Every paper it came up in, with its marks and how they split between numerical and theory.
3/3papers it came in, 2023 to 2025, 2 of them only as the OR choice
11.7marks on average when it comes
18most marks it has carried in one paper
Numerical 0%Theory 100%of its marks over all papers
This topic only ever appears as the OR choice against Distribution channels and retailing. Learn one of the two, not both; the plan leaves this one out unless you drop the other.
Where it appeared one per sitting
Current syllabus UGCF papers, newest first
- Stages of the new product development process9 marksQuestion 3 (d), December 2025
- Why new products fail more often than they succeed, and how to reduce the risk9 marksQuestion 4 (a), December 2025
- Stages of the new product development process9 marksQuestion 3 (d), December 2024
- The product life cycle with a diagram, and marketing strategies in the maturity stage8 marksQuestion 3 OR (b), December 2023
See the whole order.Every topic of Principles of Marketing ranked by what it adds, with the OR choices accounted for.
Study order