Principles of Marketing, B.Com (Programme)
Marketing philosophies
Every paper it came up in, with its marks and how they split between numerical and theory.
No. 9in the study order: adds 6 marks to a 90-mark paper3/3papers it came in, 2023 to 2025, 2 of them only as the OR choice
8marks on average when it comes
9most marks it has carried in one paper
Numerical 0%Theory 100%of its marks over all papers
Where it appeared one per sitting
Current syllabus UGCF papers, newest first
- The holistic marketing concept and its significance, with examples9 marksQuestion 1 (a), December 2025
- Selling concept (inside-out) versus marketing concept (outside-in), with examples9 marksQuestion 1 (d), December 2025
- The societal marketing concept compared with the marketing concept, with examples9 marksQuestion 1 (d), December 2024
- The holistic marketing concept and its significance, with an example6 marksQuestion 1 OR (b), December 2023
See the whole order.Every topic of Principles of Marketing ranked by what it adds, with the OR choices accounted for.
Study order