Principles of Marketing, B.Com (Hons)
Consumer behaviour
Every paper it came up in, with its marks and how they split between numerical and theory.
No. 4in the study order: adds 12 marks to a 90-mark paper3/3papers it came in, 2023 to 2025
12marks on average when it comes
18most marks it has carried in one paper
Numerical 0%Theory 100%of its marks over all papers
Where it appeared one per sitting
Current syllabus UGCF papers, newest first
- Factors influencing consumer buying behaviour, in the light of a definition of consumer behaviour9 marksQuestion 2 (b), December 2025
- Consumer behaviour and the factors influencing buying decisions9 marksQuestion 2 OR (a), December 2024
- Stages of the consumer buying decision process for an electric passenger car9 marksQuestion 3 (b), December 2024
- The consumer buying decision process for a smartphone, and for a pen9 marksQuestion 2 (a), December 2023
- Consumer behaviour, why marketers study it, and the psychological factors9 marksQuestion 2 OR (a), December 2023
See the whole order.Every topic of Principles of Marketing ranked by what it adds, with the OR choices accounted for.
Study order