Principles of Marketing, B.Com (Programme)
Promotion and IMC
Every paper it came up in, with its marks and how they split between numerical and theory.
No. 7in the study order: adds 5.7 marks to a 90-mark paper2/3papers it came in, 2023 to 2025, 1 of them only as the OR choice
9.5marks on average when it comes
10most marks it has carried in one paper
Numerical 0%Theory 100%of its marks over all papers
Where it appeared one per sitting
Current syllabus UGCF papers, newest first
- How advertising and personal selling complement each other, and the relevance of personal selling today9 marksQuestion 4 (c), December 2025
- The concept of promotion and its tools10 marksQuestion 4 (b), December 2023
- Factors affecting the promotional mix of an organisation8 marksQuestion 4 OR (b), December 2023
See the whole order.Every topic of Principles of Marketing ranked by what it adds, with the OR choices accounted for.
Study order