Principles of Marketing, B.Com (Programme)
Segmentation, targeting, positioning
Every paper it came up in, with its marks and how they split between numerical and theory.
No. 4in the study order: adds 8.7 marks to a 90-mark paper3/3papers it came in, 2023 to 2025
10marks on average when it comes
12most marks it has carried in one paper
Numerical 0%Theory 100%of its marks over all papers
Where it appeared one per sitting
Current syllabus UGCF papers, newest first
- Positioning: definition, importance and positioning strategies9 marksQuestion 2 (b), December 2025
- Market segmentation, requirements of effective segmentation, and bases for segmenting the shoe market9 marksQuestion 2 (d), December 2025
- Product positioning and its role in distinguishing a product, with examples9 marksQuestion 2 (b), December 2024
- Market segmentation and how it helps companies target customer groups effectively9 marksQuestion 2 (c), December 2024
- Market segmentation, its difference from targeting, and the factors used to segment markets12 marksQuestion 2 (a), December 2023
See the whole order.Every topic of Principles of Marketing ranked by what it adds, with the OR choices accounted for.
Study order