Unit 1
Introduction
6 topics · 2 h 06 min to read · 19% of the marks DU has asked
1.1Management: Meaning, Nature, Functions and Importance
18 min read
Management is getting work done through other people so that a group reaches its goals with the least waste. This topic covers what management means, its nature, its levels and functions, and why every organisation needs it.
Asked in exams 983 marks in all
Current syllabus UGCF papers, newest first
- February 2023Q1 (a)Modern organisations as an integral part of our lives9 marks
- January 2025Q1 (a)B.Com (Hons.)Management as guiding resources into dynamic units; importance of management9 marks
- December 2023Q1 (a)B.Com (Hons.)The role and significance of management, in the light of a leadership crisis at a start-up9 marks
- February 2023Q1 (a)B.Com (Hons.)Management as the effective use of human and material resources; importance of management today9 marks
Older papers CBCS syllabus, set under the 1961 Act
- 2021–22, set BQ4Why organisations need managers, and the writer who has done most to explain management18 marks
- November–December 2019Q2 (b)B.Com (Hons.)Management as the effective use of human and material resources7 marks
- November–December 2018Q2 (b)B.Com (Hons.)Management as the effective use of human and material resources7 marks
- November–December 2017Q2 (a)B.Com (Hons.)Management as the force that leads an organisation to its objectives, and a definition of management8 marks
- November–December 2016Q1 OR (b)B.Com (Hons.)Management as the art of *getting things done by others*: a critical analysis7 marks
In simple words
Every day you rely on groups of people working together: a hospital, a bank, a college. Each is an organisation, and each works only if it is run well. Running it well is management: getting work done through other people, so the group reaches its goals with the least waste. This topic asks what management is and what kind of activity it is. It then asks who does it at which level, what managers do, and why it matters.
Management in this topic
- What it is
- getting things done through others
- effective (goal reached)
- efficient (least waste)
- Its nature
- seven features
- an art and an inexact science
- not yet a full profession
- Who does it
- top
- middle
- supervisory
- What managers do
- planning
- organising
- staffing
- directing
- controlling
- Why it matters
- order
- goals
- efficiency
- growth
- change
- society
1.1.1Organisations and management in our lives
what was asked
Current syllabus UGCF papers, newest first
Older papers CBCS syllabus, set under the 1961 Act
In simple words
An organisation is a group of people who work together, in a planned way, for one shared purpose. A firm, a hospital, a school, a bank and a club are all organisations. Almost every need you have, from health to travel to money, is met by one. So the way they are run, their management, shapes the way we live. Every organisation needs management, whether it is big or small, and whether it makes a profit or not.
Organisations in our lives
- Health and learning
- hospitals
- clinics
- insurers
- schools
- colleges
- universities
- Daily needs and work
- farms
- factories
- utilities
- shops
- employers of every kind
- Money, travel and contact
- banks
- payment apps
- railways
- airlines
- telecom and internet firms
- Order and safety
- courts
- police
- defence
- Leisure and social causes
- media firms
- sports bodies
- clubs
- non-governmental organisations
- cooperatives
Remember
- An organisation: people working together, in a planned way, for a common purpose.
- It brings together people, money, materials and machines, and gives each member a part of the work.
- Organisations also drive the economy: they combine resources, create jobs, pay taxes and bring new products.
- The quality of their management shapes the quality of our lives: a badly run hospital wastes money and harms patients.
- Management is needed in every organisation, big or small, profit-making or not.
The full notes2 min
(B.Com Prog only.) An organisation is a group of people who work together, in a planned way, for a common purpose. It brings people, money, materials and machines together and gives each member a part of the work. A firm, a hospital, a school, a bank, a government office, an army unit, a club and a charity are all organisations.
Modern life runs through organisations. Almost every need you have is met by one:
| Part of life | Organisations that serve it |
|---|---|
| Health | Hospitals, clinics, drug makers, insurers |
| Learning | Schools, colleges, universities, coaching centres |
| Daily needs | Farms, factories, power and water utilities, shops, online sellers |
| Work and income | Employers of every kind, which also give status and social contact |
| Money | Banks, payment apps, mutual funds, pension funds |
| Travel and contact | Railways, airlines, telecom and internet firms |
| Order and safety | Courts, police, defence and other public bodies |
| Leisure | Media firms, sports bodies, cinemas, clubs |
| Social causes | Non-governmental organisations and cooperatives |
Organisations also drive the economy. They combine resources, create jobs, pay taxes and bring new products.
Because we depend on organisations so much, the quality of their management shapes the quality of our lives. A well-run hospital saves lives; a badly run one wastes money and harms patients. Management is needed in every organisation, big or small, profit-making or not.
Worked example
Riya's weekday morning: she wakes to a phone alarm, takes the metro, pays for tea by an app and attends a lecture.
The phone was made by one company and sold by another.
The metro is run by a public corporation.
The app works through a bank and a payments firm.
The lecture is given by a university.
Before 10 a.m. she has relied on at least six organisations, each of which works only if it is well managed.
1.1.2Meaning of management
all 4
Current syllabus UGCF papers, newest first
- January 2025Q1 (a)B.Com (Hons.)Management as guiding resources into dynamic units; importance of management9 marks
- February 2023Q1 (a)B.Com (Hons.)Management as the effective use of human and material resources; importance of management today9 marks
Older papers CBCS syllabus, set under the 1961 Act
In simple words
A manager does not do all the work alone. He gets it done through and with other people. That is management: a process of linked steps that leads a group to its goals. Two tests judge it. Being effective means doing the right task and reaching the goal. Being efficient means doing it with the least cost and waste. A good manager passes both tests.
1Was the goal reached, and with the least cost?
- YesBoth effective and efficient
- Nogo to 2
2Was the goal reached?
- YesEffective but not efficient
- Nogo to 3
3Was the cost kept low?
- YesEfficient but not effective
- NoNeither effective nor efficient
Remember
- Management: getting things done through and with others, so the group reaches its goals effectively and efficiently.
- It is a process of functions: planning, organising, staffing, directing and controlling.
- Effective is about the end: the right task, the goal reached. Efficient is about the means: least cost, least waste.
- Efficient means more output from the same input, or the same output from less input.
- Definitions differ: Koontz and Weihrich, Kreitner and Terry each stress a different side. No one definition covers all.
- Read a quoted definition in three parts: the purpose, the means (people and other resources) and the test.
- The common slip: treating effective and efficient as one word. Define both, then show management needs a balance.
The full notes2 min
In plain words, management is the process of getting things done through and with other people so that the group reaches its goals effectively and efficiently. Three words in that sentence matter.
- Process. Management is a chain of linked activities, the functions: planning, organising, staffing, directing and controlling.
- Effectively. Being effective means finishing the right task and reaching the goal. It looks at the end result.
- Efficiently. Being efficient means doing the task with the least cost, that is, getting more output from the same input, or the same output from less input.
Writers define management in different ways, and no single definition covers every aspect. Three standard views, in our words:
| Writer | The idea |
|---|---|
| Harold Koontz and Heinz Weihrich | Management creates and keeps up a setting in which people working in groups reach chosen aims efficiently |
| Kreitner | Management is working with and through others to reach the organisation's goals effectively, using limited resources efficiently, in a changing environment |
| George R. Terry | Management is a distinct process of planning, organising, actuating and controlling, using people and other resources to reach set objectives |
Some definitions are framed around a statement DU likes to quote: management as the effective use of human resources (people's knowledge, skill and effort) and material resources (money, machines, materials, buildings, information) to reach the enterprise's objectives. Read such a statement in three parts: the purpose (the objectives), the means (people and other resources) and the test (effective and efficient use). A fuller view adds that the work should satisfy the people it serves and give those who do it a sense of achievement. Management is more than using resources: people are not just another input, and their commitment has to be earned.
Rule
A manager must be both effective and efficient. Reaching the target at any cost is effective but not efficient; cutting cost but missing the target is efficient but not effective.
Worked example
Lotus Fans plans to make 12,000 fans in a year.
Plant A makes all 12,000 fans, but frequent power cuts force double shifts and costs rise.
Plant A is effective (target met) but not efficient (more input for the same output).
Plant B saves on wages but makes only 9,000 fans, and dealers turn to rivals.
Plant B is efficient on cost but not effective (target missed).
Good management aims at Plant A's result at Plant B's cost.
Exam trap
Effectiveness and efficiency are not the same thing. Effectiveness is about the end (doing the right task); efficiency is about the means (doing it with the least waste). Define both, then show that management needs a balance of the two.
1.1.3Nature of management
In simple words
The nature of management means what kind of activity it is. It always aims at goals, it is done by groups, and every organisation needs it. It keeps changing, it never stops, and it cannot be seen. Exams also ask: is it an art, a science or a profession? It is an art, because each manager applies what he knows in his own way. It is a science, but an inexact one, because people do not behave in fixed ways. It is not yet a full profession.
Nature of management: seven features
- Aim and people
- goal-oriented
- group activity
- Reach
- all-pervasive (universal)
- multi-dimensional (work, people, operations)
- Time
- dynamic (adapts to change)
- continuous (never once and for all)
- Visibility
- intangible (seen only in its results)
Art, science or profession?
- Art
- yes, the skilful, personal use of knowledge
- Science
- yes, but inexact (social), since human behaviour cannot be predicted exactly
- Profession
- not fully. Body of knowledge: yes
- Restricted entry: no
- Controlling association: no
- Code of conduct: partly
- Service motive: partly
Remember
- Seven features: goal-oriented, group activity, all-pervasive, multi-dimensional, dynamic, continuous, intangible.
- All-pervasive: what managers do is the same everywhere; how they do it differs with culture.
- Management is both an art and a science, and the two complement each other.
- Inexact science: its principles are guidelines, adapted to each situation.
- Not a full profession: anyone may be made a manager, and no association controls all managers by law.
- The common slip: calling management an exact science.
The full notes2 min
The nature of management means its basic character. Seven features describe it.
| Feature | What it means |
|---|---|
| Goal-oriented | Every managerial act aims at the organisation's goals |
| Group activity | It joins people with different needs into one team effort |
| All-pervasive (universal) | Needed in every kind of organisation and every country; what managers do is the same, how they do it differs with culture |
| Multi-dimensional | Covers the management of work, of people and of operations |
| Dynamic | It adapts the organisation to a changing environment |
| Continuous | The functions go on all the time, side by side, not once and for all |
| Intangible | It cannot be seen, but its presence shows in orderly work, met targets and contented staff |
Art, science or profession
DU asks whether management is an art, a science or a profession. Test it against the features of each.
- Art is the skilful, personal use of knowledge to get a result. Management is an art: a manager learns principles, then applies them in his own way, with practice and creativity. Two managers with the same training run a team differently.
- Science is an organised body of knowledge with principles found by observation and tested by experiment, which hold everywhere. Management has an organised body of knowledge and principles (Taylor's, Fayol's), but it deals with people, whose behaviour cannot be predicted exactly. So it is an inexact (or social) science: its principles must be adapted to each situation.
- Profession needs a defined body of knowledge, entry restricted by a degree or examination, a professional association that regulates members, a code of conduct and a service motive. Management meets only some of these.
| Test of a profession | Does management meet it | Why |
|---|---|---|
| Defined body of knowledge | Yes | It is taught in colleges and institutes and has its own principles |
| Restricted entry | No | Anyone may be appointed a manager; no degree is required by law, though one is preferred |
| Professional association that controls members | No | Associations of managers exist, but joining is not compulsory and they have no legal backing |
| Code of conduct | Partly | An association may set a code, but it binds only its members and cannot be enforced on all managers |
| Service motive | Partly | The aim is the organisation's goals; serving society follows when management is good |
Rule
Management is both an art and a science; the two complement each other. It is not a full profession, though it is moving towards one.
Exam trap
Do not call management an exact science. Its principles are general guidelines that bend with the situation, because human behaviour varies.
1.1.4Importance of management
what was asked
Current syllabus UGCF papers, newest first
- January 2025Q1 (a)B.Com (Hons.)Management as guiding resources into dynamic units; importance of management9 marks
- December 2023Q1 (a)B.Com (Hons.)The role and significance of management, in the light of a leadership crisis at a start-up9 marks
- February 2023Q1 (a)B.Com (Hons.)Management as the effective use of human and material resources; importance of management today9 marks
In simple words
Without management, many people pull in different directions and resources go to waste. Management turns that scattered effort into results. It brings order, points everyone at one goal, and helps staff meet their own goals too. It cuts waste, and helps the firm grow and change. Its good work also reaches society. Fast change, global competition and staff who can easily leave make it matter even more today.
Why management matters
- For the organisation
- order and discipline
- group goals reached
- higher efficiency
- For its people
- personal goals met (pay, growth, recognition)
- For its future
- innovation and growth
- stays dynamic (adapts to change)
- For society
- good products
- jobs
- new technology
- support for the community
Remember
- Seven points: order, group goals, personal goals, efficiency, innovation and growth, staying dynamic, developing society.
- Dynamic: people resist change; management helps them adapt to new technology, rivals and customer tastes.
- Today the points weigh more: fast technical change, global competition, mobile knowledge workers, crises, ethical and green demands.
- In a knowledge firm the main assets are people. Poor leadership makes them leave, and the firm's value goes with them.
- The common slip: a bare list. Analyse the quoted crisis or definition first, then give the points.
The full notes2 min
Management matters because it turns scattered effort and resources into results. The main reasons:
- It brings order and discipline. Clear roles, authority and coordination prevent confusion and conflict.
- It reaches group goals. It gives the separate efforts of many people one common direction.
- It helps people meet personal goals. Through motivation and leadership, staff earn pay, growth and recognition while working for the firm's goals.
- It raises efficiency. Better planning, organising, staffing, directing and controlling cut waste and raise productivity.
- It drives innovation and growth. Managers spot opportunities and organise resources to pursue them.
- It keeps the organisation dynamic. People resist change because it means leaving the familiar. Management helps them adapt to new technology, rivals and customer tastes, so the firm keeps its edge.
- It develops society. Well-run firms supply good products, create jobs, adopt new technology and support the community.
In today's business the same points carry extra weight. Fast technological change, global competition, mobile knowledge workers, crises such as supply shocks, and society's demand for ethical and green conduct all need sound management. In a knowledge firm the main assets are people: if leadership, communication and governance fail, staff may leave and the firm's value leaves with them.
Worked example
Brightpath, a learning-app start-up, has money and a popular product, but its founders stop talking to each other and make sudden decisions without telling staff.
Communication breaks down, so teams no longer know the plan.
Leadership is in doubt, so senior engineers start applying elsewhere.
Investors and partners grow uneasy.
A new chief executive restores regular meetings, explains each decision and links pay to team goals.
Staff stay and the product launch goes ahead: the money and product were the same; management made the difference.
Exam trap
When a question quotes a crisis or a definition, analyse the statement first and only then list the importance points. A bare list of points earns little.
1.1.5Levels of management
In simple words
In an organisation, managers sit in layers called levels of management. Each person has a task, the authority to do it, and a boss to answer to. Top management sets the goals and plans for the whole firm. Middle management turns them into work for each department. Supervisory management watches over the workers directly. Usually there are these three levels.
Levels of management
- Top (chairman, chief executive, vice-presidents)
- study the environment
- set goals and strategies
- coordinate all departments
- answer for the firm's survival
- Middle (division and department heads)
- link top and lower levels
- interpret policies
- staff units
- assign duties
- motivate
- Supervisory, also operational or first-line (foremen, supervisors)
- oversee workers
- pass on instructions
- keep quality and safety
- cut wastage
Remember
- Usually three levels: top, middle and supervisory (also called operational or first-line).
- Top: decides for the whole firm and answers for its survival, welfare and impact on society.
- Middle: the link between top and lower levels; it interprets policies and coordinates with other departments.
- Supervisory: works directly with workers on instructions, quality, wastage and safety.
- Top managers spend more time on planning and organising than lower managers do.
The full notes1 min
The levels of management are the layers of managers in an organisation. They arise because each person has a task, the authority to do it, and a superior to answer to. Usually there are three levels.
| Level | Who | Main tasks |
|---|---|---|
| Top | Chairman, chief executive, chief operating officer, president, vice-presidents, heads of finance and marketing | Study the environment; set overall goals and strategies; integrate and coordinate all departments; answer for the firm's survival, welfare and impact on society |
| Middle | Division and department heads, such as the production manager | Link top and lower levels; interpret top management's policies; staff their units; assign duties; motivate people; coordinate with other departments |
| Supervisory (operational, first-line) | Foremen and supervisors | Oversee workers directly; pass on instructions; keep up quality, cut wastage of materials and keep safety standards |
Time spent on each function differs by level: top managers spend more time planning and organising than lower managers do.
Worked example
In Kaveri Mills, the managing director decides to enter the export market (top level).
The production manager plans extra shifts and hires twenty workers (middle level).
The shift supervisor allots machines to workers and checks each day's output against the target (supervisory level).
1.1.6Managerial functions
In simple words
What does a manager actually do? Five things, called the functions of management. He decides in advance what to do (planning). He divides the work and fixes who reports to whom (organising). He finds the right people (staffing) and leads them (directing). He checks results against the plan and corrects them (controlling). In real life he does all five together.
- 1Planning: decide in advance what to do, how, when and by whom.
- 2Organising: divide the work into jobs and departments, fix authority and reporting lines, allocate resources.
- 3Staffing: put the right people in the right jobs at the right time.
- 4Directing: lead, motivate, communicate with and supervise people.
- 5Controlling: set standards, measure performance, compare it with them, and correct deviations.
Remember
- Five functions: planning, organising, staffing, directing, controlling.
- Fayol's list: plan, organise, command, coordinate, control.
- Later writers put directing in place of command, added staffing, and made coordination the essence of all functions.
- The functions are listed in order, but they overlap: a manager does them together.
- The common slip: coordination is not a sixth function done after the other five. It runs through all of them.
The full notes1 min
Management is described as the process of planning, organising, staffing, directing and controlling the work of the organisation's members, and of using its resources to reach set goals. The five functions:
| Function | What it means | Treated in |
|---|---|---|
| Planning | Deciding in advance what to do, how, when and by whom; setting goals and the way to reach them | U2 |
| Organising | Dividing the work, grouping it into jobs and departments, fixing authority and reporting lines, allocating resources | U3 |
| Staffing | Putting the right people in the right jobs at the right time: recruitment, selection, placement, training | Outside this syllabus in depth |
| Directing | Leading, motivating, communicating with and supervising people so they do their best | U4 |
| Controlling | Setting standards, measuring performance, comparing it with standards, correcting deviations | U4 |
Henri Fayol, an early writer, listed the functions as to plan, to organise, to command, to coordinate and to control. Later writers replaced command with directing, added staffing, and treat coordination as the essence of all functions (MP02).
Rule
The functions are usually listed in order, but a manager does them together and they overlap. A plan is revised while it is being controlled; staff are hired while work is being organised.
Exam trap
Coordination is not a sixth function done after the other five. It runs through all of them.
1.2Coordination
17 min read
Coordination fits together the work of different people, departments and levels so that the organisation acts as one. This topic covers its meaning and nature, why it is the essence of management, Mintzberg's coordination mechanisms, Follett's principles, the techniques managers use, and its limits.
Asked in exams 13134 marks in all
Current syllabus UGCF papers, newest first
- January 2025Q1 (b)Coordination as a binding force: importance and limitations9 marks
- December 2023Q1 (a)Coordination and why it is called the essence of managing9 marks
- December 2025Q1 (a)B.Com (Hons.)Coordination: definition and principles of effective coordination9 marks
- January 2025Q1 (b)B.Com (Hons.)Mintzberg's coordination mechanisms in organisations9 marks
- December 2023Q1 (b)B.Com (Hons.)Coordination at all levels: its nature and techniques9 marks
- February 2023Q1 (b)B.Com (Hons.)Coordination as the essence of management; techniques of effective coordination9 marks
Older papers CBCS syllabus, set under the 1961 Act
- 2020–21, open bookQ1Question being checked18 marksBeing checked
- November–December 2019Q1 (a)Coordination as the *orderly arrangement* of group effort: its nature8 marks
- November–December 2022Q1 ORB.Com (Hons.)Question being checked15 marksBeing checked
- November–December 2020, onlineQ1B.Com (Hons.)Coordination as the essence of management18 marks
- November–December 2019Q2 OR (a)B.Com (Hons.)Coordination in every managerial function8 marks
- November–December 2018Q2 OR (a)B.Com (Hons.)Coordination in every managerial function8 marks
- November–December 2016Q5 (b)B.Com (Hons.)Coordination as the *essence of management* (short note)5 marks
In simple words
A firm is many people and departments, each doing one piece of the work. Coordination fits those pieces together so that the firm acts as one. It is called the essence of management, because every function serves it. This topic covers what it is and why a firm needs it. It then gives the ways organisations do it (Mintzberg), what makes it work (Follett), the tools managers use, and where it falls short.
Coordination in this topic
- Meaning
- fitting efforts together
- the essence of management
- not the same as cooperation
- Why needed
- interdependence
- specialisation
- differentiation
- size
- clash of goals
- How organisations do it (Mintzberg)
- mutual adjustment
- direct supervision
- standardisation
- What makes it work (Follett)
- direct contact
- early beginning
- reciprocal relationship
- continuity
- Tools
- committees
- liaison officers
- plans
- budgets
- information systems
- Limits
- size and loyalty
- communication
- people
- cost and over-coordination
- change
1.2.1Meaning and nature: the essence of management
all 9
Current syllabus UGCF papers, newest first
- December 2023Q1 (a)Coordination and why it is called the essence of managing9 marks
- December 2025Q1 (a)B.Com (Hons.)Coordination: definition and principles of effective coordination9 marks
- December 2023Q1 (b)B.Com (Hons.)Coordination at all levels: its nature and techniques9 marks
- February 2023Q1 (b)B.Com (Hons.)Coordination as the essence of management; techniques of effective coordination9 marks
Older papers CBCS syllabus, set under the 1961 Act
- November–December 2019Q1 (a)Coordination as the *orderly arrangement* of group effort: its nature8 marks
- November–December 2020, onlineQ1B.Com (Hons.)Coordination as the essence of management18 marks
- November–December 2019Q2 OR (a)B.Com (Hons.)Coordination in every managerial function8 marks
- November–December 2018Q2 OR (a)B.Com (Hons.)Coordination in every managerial function8 marks
- November–December 2016Q5 (b)B.Com (Hons.)Coordination as the *essence of management* (short note)5 marks
In simple words
In a firm, each person and department does one piece of the work. Coordination is the manager fitting those pieces together in amount, quality, timing and order, so they form one line of action. It does not happen by itself, even with willing staff. It is not a separate function but the essence of management. Like the thread in a garland, it runs through every function. Cooperation, people's willingness to help each other, is a different thing.
Nature of coordination
- Who and how
- deliberate
- every manager's job
- unites group effort
- What it secures
- unity of action, as the binding force between departments
- Where
- all-pervasive
- vertical and horizontal
- internal and external
- When
- continuous, from planning to controlling
How each function coordinates
- Planning
- joins departmental plans into one master plan
- Organising
- groups tasks and links positions through authority and communication
- Staffing
- matches the people employed to the jobs
- Directing
- aligns subordinates' actions through instructions, leadership and motivation
- Controlling
- matches actual performance with planned performance
Coordination and cooperation
- Coordination
- fitting efforts together
- arranged deliberately by managers
- the whole organisation
- needs cooperation to run smoothly
- Cooperation
- willingness to help
- comes voluntarily from individuals
- between the persons concerned
- needs coordination for direction
Remember
- Coordination: matching efforts in amount, quality, timing and sequence so they move towards common goals.
- It is deliberate: even willing staff need someone to fit their work together.
- Every manager coordinates: top the whole firm and its environment, middle the departments, supervisors the daily work.
- Vertical links the levels; horizontal links departments at the same level. External covers suppliers, customers and government.
- It is the essence of management, not a separate function: every function exists to harmonise group effort.
- Cooperation without coordination wastes effort. Coordination without cooperation breeds discontent.
- The common slip: treating coordination and cooperation as the same thing. State each, and show each needs the other.
The full notes3 min
Coordination is the process by which a manager matches the efforts of individuals and departments, in amount, quality, timing and sequence, so that they produce one line of action towards common goals. It turns specialised parts into a working whole.
Its nature, point by point:
- It is deliberate. It does not happen by itself. Even willing staff need someone to fit their work together.
- It unites group effort. It gives many separate efforts a common focus, so that work goes as planned.
- It is every manager's job. Top managers coordinate the whole organisation and its links with the environment; middle managers coordinate departments with each other and with the levels above and below; supervisors coordinate the daily work of their workers.
- It secures unity of action. It acts as the binding force between departments, keeping every action aimed at the common goal.
- It is all-pervasive. Departments depend on each other, so coordination is needed at every level and across every department.
- It is continuous. It begins at the planning stage and goes on until controlling; it never stops while the organisation runs.
- It is vertical and horizontal, internal and external. Vertical coordination links the levels of the hierarchy; horizontal coordination links departments at the same level (purchase, production, sales). Internal coordination covers the organisation itself; external coordination covers its dealings with suppliers, customers, government and others.
Why coordination is the essence of management
Coordination is sometimes listed as a separate function, but it is better seen as the essence of management: the purpose every function serves. Each function contributes to it.
| Function | How it coordinates |
|---|---|
| Planning | Joins departmental plans into one master plan |
| Organising | Groups tasks and links positions through authority and communication |
| Staffing | Matches the people employed to the jobs to be done |
| Directing | Aligns the actions of subordinates through instructions, leadership and motivation |
| Controlling | Matches actual performance with planned performance |
A manager who plans, organises, staffs, directs and controls well is, in effect, coordinating. Like the thread in a garland, it runs through all the functions.
Rule
Coordination is not a separate function; it is the essence of management, because every function exists to harmonise group effort.
Coordination and cooperation
Cooperation is people's willingness to help one another. It comes from the individuals. Coordination is the manager's conscious arrangement of their efforts for the whole organisation. The two need each other: cooperation without coordination wastes effort, because willing people pull in different directions; coordination without cooperation breeds discontent, because a timetable imposed on unwilling people is resisted.
| Basis | Coordination | Cooperation |
|---|---|---|
| Meaning | Fitting efforts together in time, amount and direction | Willingness to help each other |
| Source | Arranged deliberately by managers | Comes voluntarily from individuals |
| Scope | The whole organisation, all levels | Between the persons concerned |
| Relation | Needs cooperation to work smoothly | Needs coordination to give it direction |
Exam trap
Coordination and cooperation are not synonyms. State each side: cooperation is the willingness, coordination is the arrangement, and each needs the other.
Worked example
Sunrise College plans its annual festival with five teams: sponsorship, events, hospitality, publicity and finance.
Every team is keen and works hard, so there is cooperation.
Publicity announces a concert before events has confirmed the venue.
Hospitality books rooms for the wrong dates because it never saw the final schedule.
The organising committee then sets one master schedule, holds a short daily meeting and makes one person the link between teams.
The work now fits together in time and content: that is coordination.
1.2.2Need and importance of coordination
what was asked
Current syllabus UGCF papers, newest first
In simple words
Why does a firm need coordination at all? Because its parts depend on each other. Sales needs production, production needs purchase, and all need finance. Specialists see only their own field, and departments have their own goals. As the firm grows, keeping efforts together gets harder. Coordination pulls them back to one goal. In return it saves waste, cuts conflict and lifts morale.
Why coordination is needed
- Interdependence
- each unit needs others' information and inputs
- Specialisation
- specialists judge only by their own field
- Functional differentiation
- departments have their own goals and styles
- Growth in size
- more people and units to keep together
- Clash of goals
- individual and departmental goals differ from the organisation's
What coordination gives
- Unity of action towards the organisation's goals
- No duplication and no gaps
- Less conflict over priorities, resources and authority
- Efficiency and economy
- fewer delays, less idle time
- Support for growth and change
- Better relations and morale
Remember
- Five needs: interdependence, specialisation, functional differentiation, growth in size, clash of goals.
- Differentiation in one line: marketing may want discounts that finance rejects.
- Six benefits: unity of action, no duplication or gaps, less conflict, efficiency, support for growth, better morale.
- Unity of action means towards the organisation's goals, not each department's.
- Each department can do its own job well and the plan still fails, if they are out of step in quantity or timing.
The full notes1 min
Coordination is needed because of the way modern organisations are built.
- Interdependence. Each unit depends on others for information and inputs: sales on production, production on purchase, all on finance.
- Specialisation. Specialists tend to judge only by their own field. Coordination brings their work back into one whole.
- Functional differentiation. Departments (finance, production, marketing, human resources) have their own goals and styles. Marketing may want discounts that finance rejects. Coordination links them to the common goal.
- Growth in size. More people and units make it harder to keep efforts together.
- Clash of goals. Individual and departmental goals often differ from the organisation's goals and must be reconciled.
Its benefits follow from these:
- Unity of action towards organisational, not departmental, goals.
- No duplication and no gaps, so resources are not wasted.
- Less conflict over priorities, resources and authority.
- Efficiency and economy, with fewer delays and less idle time.
- Support for growth and change, keeping new units and products aligned with the old.
- Better relations and morale, as people see how their work connects with others'.
Worked example
Nirmal Foods plans a festival offer.
Sales has promised retailers 20 per cent more stock.
Production must change its shift plan to make it.
Purchase must buy more packaging in time.
Finance must release funds a month early.
If any one of these is out of step in quantity or timing, the offer fails even though each department did its own job.
1.2.3Coordination mechanisms in organisations (Mintzberg)
what was asked
Current syllabus UGCF papers, newest first
In simple words
Every organisation splits its work into tasks, then must fit the tasks back together. Henry Mintzberg named the basic ways it does this: the coordination mechanisms, the glue that holds it together. People can simply talk to each other, or one boss can give orders. Or the organisation can fix in advance the method, the result, the training or the shared values. Fixing in advance is called standardisation. He listed five mechanisms and later added a sixth.
Mintzberg's coordination mechanisms
- Mutual adjustment
- informal talk between the people doing the work
- Direct supervision
- one person instructs others and checks their work
- Standardisation of work processes
- the method is laid down
- Standardisation of outputs
- the result is fixed, the method left to the doer
- Standardisation of skills and knowledge
- the training is fixed
- Standardisation of norms (added later)
- shared beliefs and values guide everyone
- 1Mutual adjustment.
- 2Direct supervision.
- 3Standardisation: of processes, then outputs, then skills.
- 4Back to mutual adjustment, when work is highly complex and unpredictable, as in a research team.
Each structure and its main mechanism
- Simple structure
- direct supervision
- Machine bureaucracy
- standardised work processes
- Professional bureaucracy
- standardised skills
- Divisionalised form
- standardised outputs
- Adhocracy
- mutual adjustment
Remember
- Every organisation has two problems: dividing work into tasks, and coordinating the tasks into a whole.
- The original five: mutual adjustment, direct supervision, and standardisation of processes, outputs and skills.
- Standardisation of norms is the sixth, added later.
- Most organisations use several at once, but one usually dominates and shapes the structure.
- The common slip: asked for five, give the original five, then add norms as the later sixth and say so.
The full notes2 min
(B.Com Hons only.) Every organisation must solve two problems: dividing work into tasks, and coordinating those tasks into a whole. Henry Mintzberg, in his study of how organisations are structured, named the basic ways they coordinate work: the coordination mechanisms, which he called the glue that holds an organisation together. His original list had five; he later added a sixth.
| Mechanism | How work is coordinated | Example |
|---|---|---|
| Mutual adjustment | People coordinate by informal talk with each other | Three designers in a small studio sort out work across their desks |
| Direct supervision | One person gives instructions to others and checks their work | A head chef assigns tasks to each cook |
| Standardisation of work processes | The method itself is laid down in rules, manuals or the line | A pizza chain's fixed steps for each item |
| Standardisation of outputs | The result is specified (size, target, profit) and the method is left to the doer | Each division of a group gets a yearly sales and profit target |
| Standardisation of skills and knowledge | The training needed is specified, so trained people know what each will do | A surgeon and an anaesthetist work together with few words |
| Standardisation of norms (added later) | Shared beliefs and values guide everyone | Volunteers of a relief group act on a shared mission |
How the mix changes. As work becomes more complex, coordination tends to move from mutual adjustment to direct supervision, then to standardisation (of processes, then outputs, then skills), and back to mutual adjustment when work becomes highly complex and unpredictable, as in a research team. Each mechanism goes with one of Mintzberg's structures:
| Structure | Main mechanism |
|---|---|
| Simple structure | Direct supervision |
| Machine bureaucracy | Standardised work processes |
| Professional bureaucracy | Standardised skills |
| Divisionalised form | Standardised outputs |
| Adhocracy | Mutual adjustment |
Rule
Most organisations use several mechanisms at once, but one usually dominates and shapes the structure.
Exam trap
A question may ask for "five" mechanisms. Give the five of the original list, then add standardisation of norms as the later sixth, saying so.
1.2.4Principles of effective coordination
what was asked
Current syllabus UGCF papers, newest first
In simple words
What makes coordination work well? Mary Parker Follett gave four principles. Let people talk face to face (direct contact). Start early, while plans are being made (early beginning). Remember that everyone's actions affect everyone else's (reciprocal relationship). And never stop, because conditions keep changing (continuity). Later writers added more, such as common goals, a sound structure and good communication.
Principles of effective coordination
- Follett's four
- direct contact
- early beginning
- reciprocal relationship
- continuity
- Added later
- clear and common objectives
- sound structure
- effective communication
- self-coordination
- leadership and supervision
- devices such as committees, budgets and meetings
Remember
- Follett's four: direct contact, early beginning, reciprocal relationship, continuity.
- Direct contact: face to face at every level, not only through the chain of command.
- Early beginning: at the planning stage. Building harmony into plans is easier than mending conflicts later.
- Reciprocal relationship: each unit weighs how its actions affect others, and how others' actions affect it.
- Continuity: it is never finished while the organisation exists.
- The common slip: mixing principles with techniques. Principles say what coordination needs; techniques say how it is done.
The full notes1 min
Mary Parker Follett set out four principles of effective coordination.
- Direct contact. The people concerned should talk face to face, at every level, not only through the chain of command. Direct talk clears misunderstandings fast.
- Early beginning. Coordination should start at the planning stage, while goals and policies are set. Building harmony into plans is easier than mending conflicts later.
- Reciprocal relationship. All factors in a situation affect each other. Each person and department must weigh how its actions affect others and how others' actions affect it.
- Continuity. Coordination is never finished. It goes on as long as the organisation exists, because conditions keep changing.
Later writers added further principles:
- Clear and common objectives that everyone understands.
- Sound organisation structure with clear authority, responsibility and grouping of work.
- Effective communication, the means by which coordination happens.
- Self-coordination, where departments that understand their effect on others adjust on their own.
- Effective leadership and supervision that settles differences.
- Coordination devices such as committees, liaison officers, schedules, budgets and meetings.
Worked example
City Care Hospital plans a new heart unit.
Doctors, nurses, purchase, finance and engineering meet from the first planning day: early beginning and direct contact.
Each team checks how its choices affect the others, for instance equipment size against room design: reciprocal relationship.
All agree on one opening date: a common objective.
Weekly reviews continue until the unit runs smoothly and beyond: continuity.
Exam trap
Credit the four classic principles to Follett and keep them separate from the techniques. Principles say what good coordination needs; techniques say how it is done.
1.2.5Techniques of coordination
In simple words
Techniques are the practical tools a manager uses to coordinate. Some set one direction: common goals, linked plans and a clear structure. Some bring people together: meetings, committees, link persons and mixed project teams. Some fix one way of working: rules, budgets, schedules and shared information systems. And units that understand each other can adjust on their own, which is self-coordination.
Techniques of coordination
- One direction
- clear, common objectives
- integrated planning
- sound structure
- People together
- communication
- leadership and supervision
- committees
- liaison officers and coordinators
- cross-functional teams and task forces
- One way of working
- standard policies, procedures and rules
- budgets and schedules
- information systems
- On their own
- self-coordination
Remember
- Integrated planning: departmental plans are made together and linked to one master plan.
- Committees: representatives of departments plan and solve problems together.
- Liaison officers and coordinators: named persons who link units that must work closely.
- Cross-functional teams and task forces handle projects that cut across departments.
- Information systems give every unit the same real-time data.
- Techniques are the how; keep them apart from the principles, which are the what.
The full notes1 min
Techniques are the practical means managers use to coordinate.
| Technique | How it helps |
|---|---|
| Clear, common objectives | Everyone works towards the same targets |
| Integrated planning | Departmental plans are made together and linked to a master plan |
| Sound structure | Clear authority, responsibility and reporting lines cut overlap |
| Effective communication | Meetings, reports and shared channels keep everyone informed |
| Leadership and supervision | Leaders resolve differences and build team spirit |
| Committees | Representatives of departments plan and solve problems together |
| Liaison officers and coordinators | Named persons link units that must work closely |
| Cross-functional teams and task forces | Mixed teams handle projects that cut across departments |
| Standard policies, procedures and rules | Recurring work is done the same way everywhere |
| Budgets and schedules | Resources and timing are aligned across units |
| Self-coordination | Units understand each other and adjust on their own |
| Information systems | Shared databases and software give all units the same real-time data |
Worked example
Zenith Motors launches a new scooter.
It forms a team of design, purchase, production, marketing and finance staff.
One project schedule and one shared database are used by all.
A programme manager acts as coordinator and chairs a weekly review.
Supervisors on the line get the same schedule, so the techniques work at the top, middle and supervisory levels together.
1.2.6Difficulties and limits of coordination
what was asked
Current syllabus UGCF papers, newest first
In simple words
Coordination is needed, but it is hard to achieve. A big, spread-out firm makes it slow. Departments guard their own goals, and late or poor information breaks it. Egos and personal differences do not go away because of a rule. Meetings and reports cost time and money. Too many checks slow decisions, and sudden outside changes upset matched plans. None of this makes it less important: it means coordination has to be built in.
Limits of coordination
- The firm itself
- size and spread
- departmental loyalty
- People and information
- dependence on communication
- human factors (ego, differences, unwillingness)
- The cost of doing it
- cost and time
- over-coordination
- Outside
- a changing environment
Remember
- Seven limits: size, departmental loyalty, communication, human factors, cost and time, over-coordination, changing environment.
- Human factors cannot be removed by procedures alone.
- Over-coordination: too many checks and approvals slow decisions and kill initiative.
- The limits do not lessen its importance. Build it in through clear goals, sound structure, good communication and cooperative leadership.
- The common slip: writing the limits of planning or control. Stay with why fitting efforts together is hard.
The full notes1 min
Coordination is essential but not easy. Its main limits:
- Size and spread. Many levels, locations and units make it slow and hard.
- Departmental loyalty. Specialists guard their own goals and budgets.
- Dependence on communication. Late or poor information breaks it, however good the plans.
- Human factors. Ego, personal differences and unwillingness cannot be removed by procedures alone.
- Cost and time. Committees, meetings, liaison staff and reports take time and money.
- Over-coordination. Too many checks and approvals slow decisions and kill initiative.
- A changing environment. Sudden outside changes can upset carefully matched plans.
These limits do not lessen its importance. They mean coordination has to be built in through clear goals, a sound structure, good communication and cooperative leadership.
Exam trap
When asked for the limitations of coordination, do not write the limitations of planning or control. Stay with why fitting efforts together is hard.
1.3Management Theories: Classical, Neo-classical and Modern
28 min read
(B.Com Hons only.) Management thought grew in stages: the classical school looked for the one best way to run work and organisations, the neo-classical school discovered the human and social side of work, and modern approaches see the organisation as a system whose right practice depends on the situation. DU asks most about the Hawthorne experiments, the systems approach and the contingency approach.
Asked in exams 13121 marks in all
Current syllabus UGCF papers, newest first
- December 2025Q1 (b)B.Com (Hons.)The Hawthorne experiments and their contribution to management theory9 marks
- December 2025Q1 OR (b)B.Com (Hons.)The contingency approach and how it differs from classical theories9 marks
- January 2025Q1 OR (a)B.Com (Hons.)The Hawthorne experiments: conclusions and relevance today9 marks
- December 2023Q1 OR (b)B.Com (Hons.)The systems approach to management and how it differs from the contingency approach9 marks
- February 2023Q1 OR (a)B.Com (Hons.)The contingency theory of management: core argument and critical evaluation9 marks
Older papers CBCS syllabus, set under the 1961 Act
- November–December 2022Q1B.Com (Hons.)Contributions of the Human Relations and Behavioural Science approach15 marks
- November–December 2021, onlineQ2B.Com (Hons.)Question being checked18 marksBeing checked
- November–December 2019Q2 (a)B.Com (Hons.)Question being checked8 marksBeing checked
- November–December 2018Q2 (a)B.Com (Hons.)Management as muddling through, and the contingency approach8 marks
- November–December 2018Q5 OR (b)B.Com (Hons.)Why Theory Z is called a complete philosophy of management7 marks
- November–December 2017Q2 (b)B.Com (Hons.)Question being checked7 marksBeing checked
- November–December 2016Q1 (a)B.Com (Hons.)Question being checked8 marksBeing checked
- November–December 2016Q4 (i)B.Com (Hons.)Scientific management and administrative management compared5 marks
In simple words
Thinkers have tried again and again to answer one question: how do we get better results from work and organisations? Their answers came in stages. The classical school looked for one best way to run work. The neo-classical school found the human and social side of work. Modern approaches see the firm as a system, where the right practice depends on the situation. DU asks most about Hawthorne, systems and contingency.
- 1Classical: make work and structure efficient (Taylor, Fayol, Weber).
- 2Neo-classical: study how people and groups behave (Hawthorne, human relations, behavioural science).
- 3Modern: fit the whole organisation to its situation (systems, contingency).
1.3.1The schools of thought at a glance
In simple words
Thinkers have long asked one question: how do we get better results from work? Their answers fall into stages, called schools of thought. The classical school made work and structure efficient, and saw workers as moved mainly by pay. The neo-classical school found that feelings and groups matter too. The modern approaches see the organisation as a whole that must fit its situation. Each school built on what the earlier one missed.
Schools of management thought
- Classical
- scientific management (Taylor)
- administrative theory (Fayol)
- bureaucracy (Weber)
- Neo-classical
- human relations (Mayo, Hawthorne)
- behavioural science (Argyris, McGregor, Maslow, Herzberg)
- Modern
- systems
- contingency
- A further strand
- management science (operations research)
Remember
- A theory of management: an organised set of ideas on how organisations work and how they should be run.
- Classical: people as economic beings; the organisation as a machine, a structure or a hierarchy of rules.
- Neo-classical: people as social beings; the organisation as a social system as well as a technical one.
- Modern: the organisation as an open system; no one best way, so practice must fit the situation.
- In one line each: classical asked about efficiency, neo-classical about people and groups, modern about fit with the situation.
The full notes1 min
A theory of management is an organised set of ideas that explains how organisations work and how they should be run. Each school answered the question "how do we get better results" in its own way, and each built on what the earlier one missed.
| School | Period of main growth | Key thinkers | View of people | View of the organisation |
|---|---|---|---|---|
| Classical: scientific management | Industrial revolution, factory age | F.W. Taylor | Economic beings moved mainly by pay | A machine to be made efficient at the shop floor |
| Classical: administrative theory | Same era | Henri Fayol | Economic beings who need order and discipline | A structure run on universal principles |
| Classical: bureaucracy | Same era | Max Weber | Office-holders following rules | A rational hierarchy of offices and rules |
| Neo-classical: human relations | 1920s to 1950s | Elton Mayo (Hawthorne experiments) | Social beings moved by feelings and group ties | A social system as well as a technical one |
| Behavioural science | After human relations | Chris Argyris, Douglas McGregor, Abraham Maslow, Frederick Herzberg | Whole persons who want to use all their abilities | A place where needs and growth matter |
| Modern: systems | Mid-twentieth century on | Systems thinkers | Members of interlinked subsystems | An open system in constant exchange with its environment |
| Modern: contingency | Builds on systems | Researchers comparing organisations | People and situations differ | No one best way; practice must fit the situation |
A further strand, management science (operations research), uses quantitative tools to help managers decide. It reappears in U2 (decision techniques).
Rule
The classical school asked how to make work and structure efficient; the neo-classical school asked how people and groups behave; modern approaches ask how the whole organisation fits its situation.
1.3.2Classical: Taylor's scientific management
what was asked
Older papers CBCS syllabus, set under the 1961 Act
In simple words
Factory work used to be done by habit and guesswork. F.W. Taylor, an engineer, said: study each job, measure it, and find the one best method. That is scientific management. It also needs a mental revolution. Managers and workers stop fighting over the gains and work together to make them bigger. His tools include time and motion study, pay that rewards reaching the standard, and specialist foremen.
Taylor's five principles
- Science, not rule of thumb
- Harmony, not discord (the mental revolution)
- Cooperation, not individualism
- Development of each person to the greatest efficiency and prosperity
- Maximum, not restricted, output
Taylor's techniques
- Study the job
- method study
- motion study
- time study
- fatigue study
- Fix standards
- standardisation
- simplification
- Pay
- differential piece wage system
- Supervision
- functional foremanship
Functional foremanship: eight specialists over each worker
- Planning in-charge
- instruction card clerk
- route clerk
- time and cost clerk
- disciplinarian
- Production in-charge
- speed boss
- gang boss
- repair boss
- inspector
Remember
- Taylor is the father of scientific management: study, measurement and the one best method in place of guesswork.
- Mental revolution: both sides work to enlarge the surplus instead of fighting over it, and management shares the gains.
- Method study finds the best way; motion study cuts needless movements; time study sets standard time; fatigue study fixes rest breaks.
- Differential piece wage: a higher rate per unit at or above the standard output, a lower rate below it.
- Functional foremanship separates planning from doing.
- The common slip: forgetting that functional foremanship breaks Fayol's unity of command, since one worker has eight foremen.
The full notes2 min
F.W. Taylor, an American mechanical engineer, is called the father of scientific management: replacing guesswork in factory work with study, measurement and the one best method.
Principles of scientific management:
- Science, not rule of thumb. Find the best method by study and experiment instead of each manager's habit.
- Harmony, not discord. Managers and workers should see that their interests are the same. This needs a mental revolution: both sides change their attitude from fighting over the surplus to working together to enlarge it, and management shares the gains with workers.
- Cooperation, not individualism. An extension of harmony: management should welcome workers' suggestions and work alongside them; workers should avoid strikes and unreasonable demands.
- Development of each person to the greatest efficiency and prosperity. Select workers scientifically, give them work that suits their abilities, and train them in the best method, so that they produce and earn more.
- Maximum, not restricted, output. Both sides should aim to raise output rather than hold it down.
Techniques of scientific management:
| Technique | What it does |
|---|---|
| Method study | Finds the one best way of doing a job, from raw material to delivery |
| Motion study | Studies body movements in a job and removes unnecessary ones |
| Time study | Fixes the standard time for a well-defined job, to set the number of workers, incentives and labour cost |
| Fatigue study | Fixes the amount and frequency of rest breaks so workers recover their energy |
| Standardisation and simplification | Standardisation sets fixed standards for materials, methods, tools, products and conditions; simplification removes needless varieties, sizes and dimensions |
| Differential piece wage system | Pays a higher rate per unit to workers who reach the standard output and a lower rate to those below it |
| Functional foremanship | Separates planning from doing. Under a planning in-charge work the instruction card clerk, route clerk, time and cost clerk and disciplinarian; under a production in-charge work the speed boss, gang boss, repair boss and inspector. Each worker takes orders from these eight specialists |
Worked example
Standard output at Arora Boxes is 12 boxes a day; the rate is ₹45 a box at or above standard and ₹38 a box below it.
Meena makes 13 boxes and earns 13 × ₹45 = ₹585.
Kabir makes 11 boxes and earns 11 × ₹38 = ₹418.
The gap of ₹585 − ₹418 = ₹167 is meant to push Kabir to reach the standard.
Of the gap, 11 × (₹45 − ₹38) = ₹77 comes from the higher rate alone.
The other ₹167 − ₹77 = ₹90 is the pay for Meena's two extra boxes, 2 × ₹45.
Exam trap
Functional foremanship breaks Fayol's unity of command, because one worker takes orders from eight foremen. Say so when comparing Taylor and Fayol.
1.3.3Classical: Fayol's administrative theory and 14 principles
what was asked
Older papers CBCS syllabus, set under the 1961 Act
In simple words
Taylor looked at the shop floor. Henri Fayol, a French mining engineer and manager, looked from the top: how should the whole organisation be run? He saw management as five functions and a firm's work as six kinds of activity. He gave 14 principles of management, guidelines to apply with judgement. Among them are unity of command, one boss for each employee, and the scalar chain, a clear line of authority from top to bottom.
Fayol's 14 principles
- Work and authority
- division of work
- authority and responsibility
- discipline
- Lines of command
- unity of command
- unity of direction
- scalar chain, with the gang plank
- centralisation and decentralisation
- People
- remuneration of personnel
- equity
- stability of tenure
- initiative
- esprit de corps
- The whole
- subordination of individual interest to general interest
- order
Fayol and Taylor
- Fayol
- general theory of administration
- practitioner
- personal experience
- top management
- all organisations
- firm supporter of unity of command
- Taylor
- scientific management
- scientist
- observation and experiment
- factory shop floor
- mainly specialised factory work
- unity of command not followed
Remember
- Fayol's five functions: plan, organise, command, coordinate, control.
- Six kinds of activity: technical, commercial, financial, security, accounting, managerial.
- Unity of command: orders from one superior only. Unity of direction: one head and one plan for activities with one objective.
- Gang plank: two people at the same level talk directly in an emergency, keeping their superiors informed.
- The principles are general guidelines; modern firms apply them flexibly, with more initiative and decentralisation.
- Taylor and Fayol are complementary: Taylor improved the shop floor, Fayol the running of the whole organisation.
The full notes3 min
Henri Fayol, a French mining engineer and practising manager, looked at management from the top: how the whole organisation should be run. He saw management as five functions: to plan, to organise, to command, to coordinate and to control. He grouped a firm's activities into six kinds: technical, commercial, financial, security, accounting and managerial. His 14 principles are general guidelines, to be applied with judgement.
| Principle | Meaning in plain words |
|---|---|
| Division of work | Split work into small tasks and let people specialise, to raise skill and output |
| Authority and responsibility | The right to give orders must match the duty to get results; neither should exceed the other |
| Discipline | Obedience to rules and agreements, which needs good supervisors, clear and fair terms, and fair use of rewards and penalties |
| Unity of command | Each employee takes orders from one superior only |
| Unity of direction | Activities with the same objective have one head and one plan |
| Subordination of individual interest to general interest | The organisation's interest comes before any one person's or group's |
| Remuneration of personnel | Pay should be fair to both the employee and the firm, within what the firm can afford |
| Centralisation and decentralisation | Strike the right balance between keeping decisions at the top and spreading them down |
| Scalar chain | A clear line of authority from top to bottom; a gang plank allows two people at the same level to talk directly in an emergency, keeping their superiors informed |
| Order | A place for everything and everyone, and everything and everyone in its place |
| Equity | Kindness and justice in treating employees |
| Stability of tenure of personnel | Avoid frequent turnover; give people time to settle and perform |
| Initiative | Let employees think out and carry out their own plans |
| Esprit de corps | Build team spirit and unity ("we", not "I") |
Fayol today. His principles still guide structure and policy: clear reporting lines, specialised departments, fair pay, team spirit. Modern firms apply them flexibly, for example by giving teams more initiative and decentralising decisions.
Taylor versus Fayol. The two are complementary: Taylor improved work on the shop floor, Fayol improved the running of the whole organisation.
| Basis | Henri Fayol | F.W. Taylor |
|---|---|---|
| Known as | General theory of administration | Scientific management |
| Personality | Practitioner | Scientist |
| Based on | Personal experience as a manager | Observation and experiment |
| Viewpoint | Top management | Shop floor of a factory |
| Focus | Better overall administration | Higher productivity |
| Where it applies | Broadly, to all organisations | Mainly to specialised factory work |
| Unity of command | Firm supporter | Not followed (eight foremen) |
Worked example
Pine Valley Resorts applies Fayol's principles.
Front office, kitchen and housekeeping are separate departments with trained staff: division of work.
Each housekeeper reports only to the housekeeping supervisor: unity of command.
All promotion activities follow one marketing plan under one head: unity of direction.
When a guest's room floods at night, the duty manager and the maintenance head act directly and inform their bosses later: the gang plank.
1.3.4Classical: Weber's bureaucracy, and the limits of the classical school
In simple words
In a big organisation, decisions can depend on favour or a boss's whim. Max Weber, a German sociologist, wanted to end that. His bureaucracy runs on a ladder of offices and written rules that apply to everyone equally. People are chosen and promoted on merit, and records are kept. The classical school as a whole had limits too. It saw people as moved by pay, ignored the world outside, and could turn rigid.
Features of Weber's bureaucracy
- Hierarchy of offices
- Division of labour, with fixed duties
- Written rules and procedures
- Impersonality
- rules apply equally to all
- Selection and promotion on merit
- Written records
Limits of the classical school
- People seen as economic beings
- feelings, groups and motivation ignored
- A closed system
- little attention to the environment
- Principles called universal, though they work best in stable, routine settings
- Bureaucracy can turn rigid and slow
- red tape
Remember
- Weber's aim: remove the inconsistency and favouritism of personal, arbitrary use of power.
- Six features: hierarchy, division of labour, written rules, impersonality, merit, written records.
- Classical limits: people as economic beings, a closed system, principles claimed as universal, rigidity.
- Red tape: rules put above results.
- The common slip: mixing the three classical strands. Taylor is the shop floor, Fayol administration, Weber rules and offices.
The full notes1 min
Max Weber, a German sociologist, described bureaucracy as the most rational way to run a large organisation. His aim was to remove the inconsistency and favouritism that come from personal and arbitrary use of power. A bureaucracy has:
- A hierarchy of offices, each under a higher one.
- Division of labour, with each office's duties clearly fixed.
- Written rules and procedures that govern every decision.
- Impersonality: rules apply equally to all, without personal feeling.
- Selection and promotion on merit, by qualifications and record.
- Written records of decisions and actions.
Limits of the classical school as a whole:
- It treated people mainly as economic beings and ignored feelings, groups and motivation.
- It saw the organisation as a closed system, paying little attention to the environment.
- Its principles were presented as universal, though they work best in stable, routine settings.
- Bureaucracy can turn rigid and slow, with "red tape" that puts rules above results.
Exam trap
Do not mix up the three classical strands. Taylor works at the shop floor, Fayol at the level of administration, Weber at the level of rules and offices.
1.3.5Neo-classical: the Hawthorne experiments
what was asked
Current syllabus UGCF papers, newest first
- December 2025Q1 (b)B.Com (Hons.)The Hawthorne experiments and their contribution to management theory9 marks
- January 2025Q1 OR (a)B.Com (Hons.)The Hawthorne experiments: conclusions and relevance today9 marks
Older papers CBCS syllabus, set under the 1961 Act
In simple words
At a factory near Chicago, researchers changed the lighting to see if workers produced more. Output rose, even when the light was dimmed. Over four phases they found the real cause. People work better when they are noticed, heard and part of a group. These are the Hawthorne experiments, linked above all with Elton Mayo. They showed that the worker is a social being, and they started the human relations approach.
- 1Illumination: lighting changed; output rose in both groups, even with dimmer light.
- 2Relay assembly test room: hours and rests changed; output generally kept rising, even on the old conditions, as the women felt noticed.
- 3Mass interviewing: feelings shaped work, and being heard made workers feel better.
- 4Bank wiring observation room: the group set its own fair day's work and held output to it.
Hawthorne in one picture
- Findings
- social being
- attention and recognition
- informal groups and norms
- supervision and two-way communication
- participation
- Contribution
- human relations movement
- informal organisation
- behavioural science
- supportive supervision
- personnel practices
- ground for the systems approach
- Criticism
- small, loosely controlled groups
- depression and pay played down
- conflict ignored
- contented is not always productive
- the Hawthorne effect
Remember
- Four phases: illumination, relay assembly test room, mass interviewing, bank wiring observation room.
- Main finding: social factors matter more than physical conditions alone.
- Informal groups set their own norms of behaviour and output, whatever the incentive scheme.
- The organisation is a social system as well as a technical and economic one.
- Hawthorne effect: people change their behaviour because they know they are being studied.
- Today: recognition schemes, team work, participative leadership, open-door policies, concern for isolation in remote work.
- The common slip: saying pay does not matter. Pay and physical conditions are simply not the whole story.
The full notes3 min
The Hawthorne experiments were carried out in the 1920s and early 1930s at the Hawthorne Works of the Western Electric Company, near Chicago. Elton Mayo is their best-known figure. They began as a test of how physical conditions affect output and ended by showing that social factors matter more. They gave birth to the human relations (neo-classical) approach.
The four phases:
| Phase | What was done | What was found |
|---|---|---|
| Illumination experiments | Lighting was changed for a test group and kept steady for a control group | Output rose in both groups, and rose even when the test group's light was dimmed; physical conditions alone could not explain output |
| Relay assembly test room | A small group of women assembling telephone relays was moved to a separate room; rest pauses, hours and refreshments were changed over many periods | Output generally kept rising, even when the original conditions returned; the women had become a close group, were consulted and felt noticed |
| Mass interviewing programme | Thousands of employees were interviewed, and later allowed to talk freely | Workers' feelings and attitudes shaped their work, and they felt better simply for being heard |
| Bank wiring observation room | A group of men wiring telephone equipment was observed | The group set its own informal idea of a fair day's work and held output to it through group pressure, whatever the incentive scheme |
Conclusions:
- The worker is a social being, not only an economic one.
- Attention, recognition and belonging raise morale and output.
- Informal groups exist inside the formal organisation and set their own norms of behaviour and output.
- People respond to management as members of groups, not only as individuals.
- Supervisory style and two-way communication strongly affect productivity.
- Participation and being heard improve attitudes to work.
- The organisation is a social system as well as a technical and economic one.
Contribution to management theory:
- It started the human relations movement: managers began to study needs, attitudes and group behaviour.
- It brought informal organisation into management thinking.
- It laid the base for behavioural science and organisational behaviour. Mayo's attack on the old view of workers led on to McGregor's Theory X and Theory Y, and to later work on motivation, leadership and groups.
- It changed the view of supervision: supportive, democratic supervision and two-way communication came to be valued.
- It encouraged personnel practices such as counselling, welfare, attitude surveys and participation.
- Its social-system view prepared the ground for the systems approach.
Criticism. The groups studied were small and not tightly controlled, so other changes of the time may explain part of the rise in output. The effects of the economic depression and of changes in pay were played down, and conflict between workers and management was ignored. Critics also said it managed workers' feelings rather than their real conditions; a contented worker is not always a more productive one. The Hawthorne effect, people changing their behaviour because they know they are being studied, also clouds the results.
Relevance today:
| Hawthorne finding | Present-day practice |
|---|---|
| Attention and recognition matter | Recognition schemes, one-to-one meetings, engagement surveys |
| Groups set norms | Team-based work, team building, study of group dynamics |
| Supervision shapes output | Supportive and participative leadership |
| Being heard helps | Open-door policies, grievance systems, feedback channels |
| People change when observed | Researchers and managers allow for the Hawthorne effect in pilots and studies |
| Belonging drives effort | Concern for isolation in remote and hybrid work |
Worked example
Kiran Textiles gives one stitching unit better lights and a new rest schedule, and output rises 8 per cent.
A second unit, which got no changes but was told it was part of a study, also improves.
The manager concludes that the attention and the sense of being part of something explain much of the rise.
She sets up regular team meetings and recognition for both units rather than spending on lights alone.
Exam trap
Do not present Hawthorne as proving that pay does not matter. It showed that pay and physical conditions are not the whole story: social and psychological factors also shape output.
1.3.6Neo-classical: the human relations and behavioural science approaches
what was asked
Older papers CBCS syllabus, set under the 1961 Act
In simple words
The human relations approach said workers are not moved by rules and money alone. Their feelings, their groups and their ties at work matter too. So managers must understand them and talk with them both ways. The behavioural science approach went further. Using psychology, sociology and anthropology, it studied the whole person at work. It holds that people want to use all their abilities and creativity there.
Human relations and behavioural science
- Human relations
- feelings, morale, informal groups
- experiments and interviews at work
- Mayo and colleagues
- risk of "keep workers happy"
- Behavioural science
- the whole person, needs, growth, motivation, leadership
- research from several social sciences
- Argyris, McGregor, Maslow, Herzberg
- findings complex and hard to apply uniformly
Remember
- Human relations: workers' psychology, group norms, informal relations, upward and downward communication, a human approach.
- Group behaviour differs from individual behaviour: workers follow group norms.
- Behavioural science is also called organisational humanism.
- Its thinkers: Argyris, McGregor, Maslow and Herzberg.
- The common slip: treating the two as one. Human relations stressed morale and groups; behavioural science built wider research on top.
The full notes1 min
The human relations approach (roughly the 1920s to the 1950s) held that employees do not respond to rules, chains of authority and money alone; they are also driven by social needs and attitudes. Its main ideas:
- Understanding the psychology of workers is essential.
- Group behaviour differs from individual behaviour; workers follow group norms.
- People form informal relations alongside the formal structure, and managers must take note of them.
- Communication, both upward and downward, is central.
- Management works with and through people, so a human approach, not only a technical one, improves efficiency.
The behavioural science approach (organisational humanism) took this further. Chris Argyris, Douglas McGregor, Abraham Maslow and Frederick Herzberg used psychology, sociology and anthropology to study behaviour at work. Its belief is that people want to use all their abilities and creativity at work. Its ideas on motivation and leadership (Maslow, Herzberg, McGregor) are studied in U4.
| Basis | Human relations | Behavioural science |
|---|---|---|
| Focus | Feelings, morale, informal groups | Whole person: needs, growth, motivation, leadership |
| Method | Experiments and interviews at the workplace | Research drawn from several social sciences |
| Thinkers | Elton Mayo and colleagues | Argyris, McGregor, Maslow, Herzberg |
| Limit | Could become "keep workers happy" | Findings are complex and hard to apply uniformly |
Exam trap
Human relations is not the same as behavioural science. The first stressed morale and groups; the second built a wider, research-based study of behaviour at work on top of it.
1.3.7Modern: the systems approach
what was asked
Current syllabus UGCF papers, newest first
In simple words
A system is a set of linked parts that work together as one whole for one purpose. The systems approach sees the organisation this way. Production, marketing, finance and people are its parts, the subsystems, so a weak part drags the others down. It is an open system. It takes in inputs from its surroundings, changes them, and gives outputs back. Feedback on those outputs tells it what to adjust.
- 1Inputs: people, materials, money, information.
- 2Transformation: the organisation's processes.
- 3Outputs: goods, services, profit, satisfaction, and also waste.
- 4Feedback on the outputs guides adjustment, all inside an environment.
Key ideas of the systems approach
- Subsystems
- linked parts, each with inputs and outputs
- Open system
- constant exchange with the environment
- Part of a larger system
- industry, society, legal and political order
- Synergy
- the whole is greater than the sum of its parts
- Boundary
- separates it from the environment; in an open system, resources and information pass through
Remember
- System: interrelated, interdependent parts forming a unified whole for a common purpose.
- Look at the whole: a change in one part affects the others. Management itself is one subsystem.
- Business organisations are open systems. A closed system does not trade with its environment.
- Synergy: parts working together achieve more than the same parts working separately.
- Merits: a whole view, links between departments, the environment, earlier ideas joined in one frame.
- Its limit: it is abstract and gives no specific prescription for a given case.
The full notes2 min
A system is a set of interrelated and interdependent parts arranged so that they form a unified whole working for a common purpose. The systems approach sees the organisation as such a system. A manager must look at the whole, remember that a change in one part affects the others, and remember that the organisation depends on its environment.
Key ideas:
- Subsystems. The organisation is made of parts (production, marketing, finance, human resources), each with its own inputs and outputs. They are linked, so a weak part drags the others down. Management itself is one subsystem.
- Open system. An open system trades continuously with its environment (customers, suppliers, lenders, government, rivals); a closed system does not. Business organisations are open systems: what they get back depends on how their outputs are received.
- Inputs, transformation, outputs, feedback. The organisation takes in inputs (people, materials, money, information), transforms them through its processes, and gives out outputs (goods, services, profit, satisfaction, and also waste). Feedback on outputs guides adjustment.
- Part of a larger system. The firm sits inside an industry, a society and a legal and political order, and must work within their rules and expectations.
- Synergy. Parts working together achieve more than the same parts working separately: the whole is greater than the sum of its parts.
- Boundary. Each system has a boundary that separates it from its environment; open systems have boundaries that let resources and information pass.
Formula
Systems view = Inputs → Transformation process → Outputs, with Feedback from outputs back to inputs, all inside an environment.
Worked example
Greenleaf Hospital as a system.
Inputs: doctors, nurses, medicines, equipment, funds and patients' information.
Transformation: diagnosis, surgery, nursing and administration.
Outputs: treated patients, records and research.
Feedback: recovery rates, complaints and audits lead to changes.
Subsystems are linked: if the laboratory is slow with reports, surgery and discharge are delayed too.
When a new government health-insurance scheme changes patient numbers and billing rules, the hospital, as an open system, must adapt.
Merits. It gives a whole view, stresses links between departments, recognises the environment, and joins earlier ideas into one frame. Limits. It is abstract and gives no specific prescription for what a manager should do in a given case.
1.3.8Modern: the contingency approach
what was asked
Current syllabus UGCF papers, newest first
- December 2025Q1 OR (b)B.Com (Hons.)The contingency approach and how it differs from classical theories9 marks
- February 2023Q1 OR (a)B.Com (Hons.)The contingency theory of management: core argument and critical evaluation9 marks
Older papers CBCS syllabus, set under the 1961 Act
In simple words
Is there one best way to run every organisation? The contingency approach says no. The right structure, leadership style or control depends on the situation. So the manager first studies the situation, then picks what fits it. The rule is put as if-then: if these conditions exist, then this practice works best. The things to study are the environment, technology, size, people, and the task and strategy.
- 1Diagnose the situation: environment, technology, size, people, task and strategy.
- 2Find the if-then relation for these conditions.
- 3Choose the practice that fits, keeping useful parts of earlier theories.
Contingency variables
- Environment
- stable suits a mechanistic, rule-based structure
- changing suits an organic, flexible one
- Technology
- small-batch, mass and continuous-process production need different structures and spans
- Size
- larger needs more formal rules and more decentralisation
- People
- skilled, motivated staff suit participative leadership
- others may need closer direction
- Task and strategy
- routine suits standard procedures
- innovative needs freedom and teamwork
Contingency compared
- With systems
- systems is a way of seeing, contingency a guide to action
- systems gives the frame, contingency adds if-then rules
- With classical
- one best way against no one best way
- closed system against open system
- apply principles against analyse and choose
Remember
- No one best way: the right practice is contingent on the situation.
- Diagnose first, then act. The rules are if-then relations.
- Merits: realistic, joins earlier ideas, trains diagnosis, flexible, based on real organisations.
- Limits: little ready guidance, too many variables, complex, not a unified theory, mainly reactive, relations not fully tested.
- It does not reject classical principles. It limits them to the situations in which they work.
- The common slip: "no one best way" is not "anything goes". There is a best fit for each situation.
The full notes3 min
The contingency (situational) approach holds that there is no one best way to manage. The right structure, leadership style, control system or technique depends on (is contingent on) the situation. Management must first diagnose the situation, then choose the practice that fits. The approach is stated as if-then relations: if these conditions exist, then this practice works best. It grew from studies showing that successful organisations in different conditions were run differently, and it applies even inside other theories, for example which of Maslow's needs will move a given employee depends on that person's circumstances.
Main propositions:
- No method of management is best everywhere.
- Effectiveness depends on the fit between practice and situation.
- Managers must diagnose before they act.
- Useful parts of earlier theories are kept and applied where they fit.
- The approach is practical and action-oriented.
Contingency variables:
| Variable | How it changes the right practice |
|---|---|
| Environment | Stable surroundings suit a mechanistic, rule-based structure; changing surroundings suit an organic, flexible one |
| Technology | Small-batch, mass and continuous-process production need different structures and spans of control |
| Size | Larger organisations need more formal rules and more decentralisation |
| People | Skilled, motivated staff respond to participative leadership; others may need closer direction |
| Task and strategy | Routine tasks suit standard procedures; innovative strategies need freedom and teamwork |
Critical evaluation.
| Merits | Limitations |
|---|---|
| Realistic: accepts that situations differ | "It depends" gives little ready guidance |
| Integrates classical, behavioural and systems ideas | Too many variables to identify and weigh |
| Trains managers to diagnose before acting | Complex; needs high diagnostic skill |
| Flexible and suited to change | A collection of findings rather than a unified theory |
| Based on studies of real organisations | Mainly reactive: firms can also shape their environment |
| Many proposed relations are not fully tested |
Contingency versus systems.
| Basis | Systems approach | Contingency approach |
|---|---|---|
| Central idea | The organisation is a whole of linked parts interacting with its environment | No one best way; practice must fit the situation |
| Nature | Conceptual, a way of seeing | Practical, a guide to action |
| Focus | Links and integration of subsystems | Links between situational variables and management practice |
| Prescription | None specific | If-then rules for which practice suits which conditions |
| Relation | Provides the framework | Builds on the systems view to give specific answers |
Contingency versus classical.
| Basis | Classical theories | Contingency approach |
|---|---|---|
| Central claim | Principles hold widely; Taylor sought the one best method | No one best way |
| View of organisation | Mostly a closed system, inward-looking | Open system, shaped by its environment |
| Structure | Hierarchy, unity of command and narrow spans for most organisations | Structure chosen to fit environment, technology and size |
| View of people | Mainly economic beings | People and situations differ |
| Method | Prescriptive, from experience or time study | Diagnostic, from research into situations |
| Manager's role | Apply the principles | Analyse the situation and choose |
Worked example
Two firms in the same city.
Indus Ordnance makes the same items in large batches in a stable, regulated market.
A tall structure, clear rules and close supervision suit it well.
Swiftcart, a delivery-app start-up, faces daily change in customers, rivals and technology.
Small, flat, self-managing teams suit it.
The contingency approach explains why both are right; a classical manager would be tempted to run them the same way.
Rule
The contingency approach does not reject classical principles. It limits them to the situations in which they work.
Exam trap
"No one best way" does not mean "anything goes". The approach says there is a best fit for each situation, found by diagnosis.
1.4Managerial Roles and Competencies
10 min read
The functions say what management is for; Mintzberg's roles describe what managers actually do all day, and competencies describe what a person needs to do it well. This topic covers Mintzberg's ten roles, the three managerial skills, and the meaning, nature and two main approaches to managerial competencies.
Asked in exams 218 marks in all
In simple words
The functions say what management is for. This topic asks what managers actually do all day, and what a person needs to do it well. Henry Mintzberg watched managers at work and found ten roles. Robert Katz named three skills every manager needs. Competencies go wider: knowledge, skills and attitudes together, studied either by what a manager brings or by what he achieves.
The manager in this topic
- What he does (Mintzberg)
- interpersonal
- informational
- decisional roles
- What skills he needs (Katz)
- technical
- human
- conceptual
- What competencies he needs
- six key competencies
- input approach
- output approach
1.4.1Mintzberg's managerial roles
what was asked
Current syllabus UGCF papers, newest first
In simple words
Older writers said what managers should do: plan, organise, control. Henry Mintzberg instead watched chief executives through their working days, to see what they actually do. Their work was brief, varied and fragmented: short tasks, constant interruptions, a lot of talking. A role is a set of behaviours that goes with a position. He found ten roles in three groups: dealing with people, handling information, and making decisions.
Mintzberg's ten roles
- Interpersonal
- figurehead
- leader
- liaison
- Informational
- monitor
- disseminator
- spokesperson
- Decisional
- entrepreneur
- disturbance handler
- resource allocator
- negotiator
Remember
- Ten roles in three groups: three interpersonal, three informational, four decisional.
- All ten flow from the manager's formal authority and status.
- Monitor takes information in; disseminator passes it inside; spokesperson gives it to outsiders.
- Strengths: real observation, the pace of the work shown, information and networks highlighted, useful for training.
- Limits: a small sample of chief executives only, roles that overlap, activity described without how to do it well.
- Functions and roles are complementary: functions are the purposes, roles are how managers spend their time.
- The common slip: listing the ten roles without the three groups.
The full notes3 min
(B.Com Hons only.) Classical writers such as Fayol described what managers should do: plan, organise, command, coordinate and control. Henry Mintzberg instead watched chief executives closely through their working days to see what they actually do. His explanation is called unique because it rests on direct observation and shows management as a set of linked roles, not a neat sequence of functions.
He found that a manager's work is brief, varied and fragmented: many short activities, constant interruptions, a liking for spoken communication and current information, and a web of contacts inside and outside the organisation. Calm, reflective planning is rare. A role is an organised set of behaviours that goes with a position. Mintzberg grouped what managers do into ten roles in three groups, all flowing from the manager's formal authority and status.
| Group | Role | What the manager does | Example |
|---|---|---|---|
| Interpersonal | Figurehead | Performs symbolic, ceremonial and legal duties | Signs documents, welcomes visitors, attends functions |
| Interpersonal | Leader | Hires, trains, motivates and directs subordinates | Coaches a new supervisor |
| Interpersonal | Liaison | Keeps a network of contacts outside his own unit, inside and outside the organisation | Meets the district industries officer |
| Informational | Monitor | Seeks and receives information about the organisation and its environment | Studies output reports and market news |
| Informational | Disseminator | Passes information to subordinates and others inside | Briefs the team on a new policy |
| Informational | Spokesperson | Gives information about the organisation to outsiders | Speaks to the press about an expansion |
| Decisional | Entrepreneur | Looks for opportunities and starts change and improvement projects | Proposes a new product line |
| Decisional | Disturbance handler | Takes corrective action in crises and conflicts | Handles a strike or a supplier failure |
| Decisional | Resource allocator | Decides who gets what money, people, time and equipment | Approves the maintenance budget |
| Decisional | Negotiator | Represents the organisation in important negotiations | Agrees prices with a key supplier or terms with a union |
Critical examination.
| Strengths | Limitations |
|---|---|
| Based on real observation of managers at work | The original sample was small and limited to chief executives |
| Shows the pace and complexity of managerial work | The roles overlap, and their weight varies with level, function and culture |
| Highlights information and networks | Describes activity without showing how to do it well |
| Useful for training and job design | Does not replace the functional view; planning and control run through the decisional roles |
Rule
Functions and roles are complementary: functions describe the purposes of management, roles describe how managers actually spend their time.
Worked example
One day of Vikram, plant manager at Delta Pumps.
9 a.m.: he welcomes a visiting delegation (figurehead).
10 a.m.: he coaches a newly promoted supervisor (leader) and then reads the weekly output report (monitor).
Noon: he briefs his team on new safety rules (disseminator) and settles a quarrel over shift timings (disturbance handler).
3 p.m.: he approves the repair budget (resource allocator) and agrees a price with the steel supplier (negotiator).
5 p.m.: he proposes a new solar pump line to the board (entrepreneur).
Exam trap
Learn the roles by group: three interpersonal, three informational, four decisional. A list of ten roles without the three groups loses marks.
1.4.2Managerial skills
what was asked
Current syllabus UGCF papers, newest first
In simple words
A skill is an ability you can learn and show in your work. Robert Katz said every manager needs three. Technical skill is knowing the methods and tools of a field. Human skill is working well with people. Conceptual skill is seeing the organisation as a whole and planning for its future. A supervisor uses technical skill most, a chief executive conceptual skill most. Human skill matters equally at every level.
Katz's three skills
- Technical
- methods, processes and tools of a field
- most needed at the lower (supervisory) level
- Human
- working with, understanding and motivating people
- needed at all levels
- Conceptual
- the whole organisation, ideas, plans for the future
- most needed at the top level
Remember
- Three skills (Katz): technical, human, conceptual.
- Technical skill counts most at the supervisory level; conceptual skill most at the top.
- Human skill matters equally everywhere.
- The mix of the three changes with the manager's level.
- A leader draws on the same three skills to influence others.
The full notes1 min
A skill is an ability that can be learned and shown in performance. Robert Katz named three skills every manager needs.
| Skill | Meaning | Most needed at |
|---|---|---|
| Technical | Knowledge of and ability in the methods, processes and tools of a specialised field | Lower (supervisory) level |
| Human | Ability to work with people, understand them, motivate them and build teamwork | All levels |
| Conceptual | Ability to see the organisation as a whole, deal with ideas and abstractions, and plan for the future | Top level |
The mix changes with level. A supervisor uses technical skill daily; a chief executive spends most effort on conceptual work; human skill matters equally everywhere. The same three skills are what a leader draws on to influence others (U4).
Worked example
At Saffron Bank, a branch cashier supervisor checks cash procedures and software (technical skill).
The branch manager keeps a mixed team motivated through a busy tax season (human skill).
The chief executive decides whether to merge with a smaller bank and how the merged bank should look in five years (conceptual skill).
1.4.3Managerial competencies
what was asked
Current syllabus UGCF papers, newest first
In simple words
A competency is wider than a skill. It mixes what you know, what you can do, and how you act, so that you do a job well. Managerial competencies are the mixes a person needs to be an effective manager. They can be learned, they change with the job and the level, and new conditions call for new ones. There are two main ways to look at them. One studies what the manager brings (input); the other, what he achieves (output).
Nature of managerial competencies
- What it is
- a combination of knowledge, skills, behaviour and attitudes
- linked to performance
- How it grows
- learnable
- dynamic
- Where it varies
- tied to the role and setting
- varies by level
- How they work together
- interdependent
Six key competencies (Hellriegel, Jackson and Slocum)
- Communication
- Planning and administration
- Teamwork
- Strategic action
- Global awareness
- Self-management
The two major approaches
- Behavioural (attribute, input)
- United States, McClelland, Boyatzis
- a personal characteristic causing superior performance
- study outstanding managers
- assess the person
- what he brings
- selection and development
- Functional (standards, output)
- United Kingdom, national occupational standards
- performing job activities to a set standard
- break jobs into units
- assess evidence of performance
- what he achieves
- training, certification, appraisal
Remember
- Competency: knowledge, skills, behaviour and attitudes combined, so that a person does a job well.
- Seven features: a combination, linked to performance, learnable, tied to the role, varies by level, dynamic, interdependent.
- Six key competencies: communication, planning and administration, teamwork, strategic action, global awareness, self-management.
- Input (behavioural) approach: what the manager brings. Output (functional) approach: what he achieves.
- Many organisations now blend the two.
- The common slip: answering "two approaches" with Katz's three skills. Those belong to the nature of competencies.
The full notes3 min
A competency is a combination of knowledge, skills, behaviour and attitudes that enables a person to do a job well. Managerial competencies are the combinations a person needs to be effective as a manager, across jobs and organisations: in planning, organising, leading and controlling. They go beyond technical know-how to include working with people, thinking strategically and managing oneself.
Nature of managerial competencies:
- A combination. Each blends knowledge (what one knows), skills (what one can do) and behaviour and attitudes (how one acts).
- Linked to performance. A competency is identified because it separates effective managers from less effective ones; it shows in behaviour and can be assessed.
- Learnable. It is built through education, experience, coaching, feedback and reflection, not only inborn.
- Tied to the role and setting. Which competencies matter, and how much, depends on the job and the organisation.
- Varies by level. Technical competence matters more at lower levels, human competence at all levels, conceptual competence most at the top (Katz).
- Dynamic. New conditions call for new competencies, such as digital literacy and cross-cultural awareness.
- Interdependent. Competencies support one another; communication, for instance, underlies teamwork and leadership.
Six key competencies. A widely used set, described by Hellriegel, Jackson and Slocum:
| Competency | What it covers |
|---|---|
| Communication | Exchanging information clearly with others, formally and informally |
| Planning and administration | Deciding what to do and how, gathering information, managing time, budgets and projects |
| Teamwork | Designing teams, creating a supportive climate, managing team dynamics |
| Strategic action | Understanding the industry and the organisation and taking actions that fit its direction |
| Global awareness | Cultural sensitivity and knowledge of markets beyond one's own country |
| Self-management | Integrity, balance between work and life, self-awareness and continuous learning |
The two major approaches to managerial competencies
| Basis | Behavioural (attribute, input) approach | Functional (standards, output) approach |
|---|---|---|
| Associated with | The United States; researchers such as David McClelland and Richard Boyatzis | The United Kingdom; national occupational standards for management |
| What a competency is | An underlying personal characteristic (motive, trait, self-image, knowledge, skill) that causes superior performance | The ability to perform the activities of a job to a set standard |
| How it is found | Study outstanding managers and find what sets them apart | Break jobs into functions and units of performance, each with criteria of good performance |
| Assessment | Of the person's characteristics | Of evidence of performance at work |
| Focus | What the manager brings to the job | What the manager achieves in the job |
| Main use | Selection and development | Training, certification and appraisal |
Many organisations now blend the two: they define the outputs a role needs and the personal behaviours that produce them.
Worked example
Saffron Bank selects branch managers.
At selection it tests candidates for drive, empathy and analytical thinking: the input approach.
After a year it judges each manager against set standards for customer service, loan quality and staff development: the output approach.
Managers strong on traits but weak on standards get coaching on the specific tasks they missed.
Exam trap
The "two major approaches" are the input (behavioural, attribute) approach and the output (functional, standards) approach. Do not answer with Katz's three skills; they belong to the nature of competencies, not to the two approaches.
1.5Indian Ethos for Management
14 min read
Indian ethos for management applies values drawn from India's own traditions to running organisations: management that begins with the manager's character and aims at the welfare of all. It is in Unit 1 for B.Com Hons and Unit 5 for B.Com Prog; this topic covers its meaning, need and principles, value-oriented holistic management, and lessons from the Bhagavad Gita and the Ramayana.
Asked in exams 218 marks in all
In simple words
Indian ethos for management runs an organisation on values taken from India's own traditions. It starts with the manager's character and aims at the welfare of all, not at profit alone. In practice it is called value-oriented holistic management. This topic gives its meaning and need and its principles. It then shows how it works in practice, and the lessons managers draw from the Bhagavad Gita and the Ramayana.
Indian ethos in this topic
- Meaning
- values from India's traditions applied to management
- Principles
- work is worship
- nishkama karma
- dharma
- welfare of all
- In practice
- value-oriented holistic management
- Lessons
- Bhagavad Gita
- Ramayana
1.5.1Indian ethos for management: meaning, need and relevance
what was asked
Current syllabus UGCF papers, newest first
In simple words
Ethos means the basic character and values of a people. Indian ethos for management takes the values of India's scriptures and traditions and uses them to run organisations. Good management starts with the manager's own values and inner growth. Business is a way of serving society, not only of making profit. Chasing profit alone brings stress, short-term thinking and unethical conduct. Indian ethos keeps modern techniques but gives them an ethical and human base.
What Indian ethos gives
- A purpose beyond the wage
- motivation and well-being
- Ethics at the base of decisions
- trust and good governance
- Concern for all stakeholders and nature
- social responsibility and sustainable growth
- Training of the manager's own mind
- calm judgement under pressure
Remember
- Ethos: the basic character, spirit and values of a people or culture.
- Sources: the Vedas, Upanishads, Bhagavad Gita, Ramayana, Mahabharata, Kautilya's Arthashastra, and saints and thinkers.
- It is holistic: the whole person and the welfare of all, not only efficiency and profit.
- In India it is often called value-oriented holistic management.
- Profit-only management brings stress, burnout, short-term thinking, unethical conduct and a loss of meaning at work.
- It does not reject modern techniques. It adds an ethical and human foundation to them.
The full notes2 min
Ethos means the basic character, spirit and values of a people or culture. Indian ethos for management means applying the values, wisdom and world-view of India's scriptures and traditions (the Vedas, the Upanishads, the Bhagavad Gita, the Ramayana, the Mahabharata, Kautilya's Arthashastra and the teachings of saints and thinkers) to the practice of management.
It sees management as a holistic activity concerned with the whole person and the welfare of all, not only with efficiency and profit. Its central idea is that sound management starts with the manager's own values and inner development, and that business is a means of serving society. In India this approach is often called value-oriented holistic management.
Need and relevance. Management driven only by profit and technique often brings stress and burnout, short-term thinking, unethical conduct and a loss of meaning at work. Indian ethos answers these by:
- giving work a purpose beyond the wage, which supports motivation and well-being;
- putting ethics at the base of decisions, which supports trust and good governance;
- widening the firm's concern to all stakeholders and to nature, which supports social responsibility and sustainable growth;
- training the manager's own mind, which supports calm judgement under pressure.
It does not reject modern techniques. It adds an ethical and human foundation to them.
Worked example
Ganga Weaves treats its workers as a family, pays for their children's schooling, deals honestly with buyers and spends part of its profit on the nearby villages.
Its owners say profit is needed but is not the only aim.
In the same town, a rival that cuts corners on wages and quality loses skilled workers and buyers.
Ganga Weaves practises management in the spirit of Indian ethos and keeps both its people and its customers.
1.5.2Principles of Indian ethos for management
what was asked
Current syllabus UGCF papers, newest first
In simple words
The principles turn old Indian ideas into guides for a manager. Work is a form of worship, so do it with care and excellence. Do your duty without worrying about the reward (nishkama karma). Every person has worth, so respect and develop people. Manage your own mind first. Seek wealth and wants only within dharma, right conduct. And work both for your own inner growth and for the good of the world.
Principles of Indian ethos for management
- Purpose
- one's own growth and the world's welfare
- trusteeship
- Attitude to work
- work is worship
- nishkama karma
- excellence in action
- People
- divinity and potential in every person
- cooperation and harmony
- leading by example and service
- The self
- self-management first
- balance and equanimity
- Foundation
- dharma (right conduct)
- a holistic approach
Remember
- Atmano mokshartham jagat hitaya cha: work for one's own inner growth and the welfare of the world.
- Nishkama karma: do your duty without attachment to its fruits, so the mind stays free of anxiety.
- Yogah karmasu kaushalam: excellence in action is itself a discipline.
- Dharma first: wealth (artha) and desires (kama) are pursued within right conduct.
- Vasudhaiva kutumbakam: the world as one family. Trusteeship: wealth is held in trust for society.
- The common slip: writing it as religious ritual. Present each principle as a value and show what it means for decisions.
The full notes1 min
The basic principles, with the Sanskrit phrase where one is standard:
| Principle | Meaning for a manager |
|---|---|
| Atmano mokshartham jagat hitaya cha | Work for one's own inner growth and for the welfare of the world; business serves society, not only its owners |
| Work is worship | Work done with dedication and excellence is a form of devotion and has meaning beyond pay |
| Nishkama karma | Do your duty without attachment to its fruits; the mind stays free of anxiety and focused on doing the work well |
| Yogah karmasu kaushalam | Excellence in action: skill and perfection in work is itself a discipline |
| Divinity and potential in every person | Every individual has worth and potential; management should respect and develop people |
| Holistic approach | The person's physical, mental, emotional and spiritual sides, and the firm's economic, social and ecological sides, are one whole |
| Self-management first | Control of mind, senses and ego is the base of good leadership |
| Dharma (right conduct) as the foundation | Wealth (artha) and desires (kama) are pursued within right conduct: truth with customers and staff, fairness to all ranks, owning the results of one's decisions |
| Cooperation and harmony (sahayog) | Cooperation rather than conflict; the organisation as a family, and vasudhaiva kutumbakam, the world as one family |
| Leading by example and service | The leader is a guide and a servant of the group |
| Balance and equanimity | Stay steady in success and failure |
| Trusteeship | Wealth is held in trust for society |
Exam trap
Indian ethos is not religious ritual at work. Present each principle as a value and show what it means for a manager's decisions.
1.5.3Value-oriented holistic management
In simple words
Value-oriented holistic management is Indian ethos put into practice. Holistic means seeing the firm, its people, society and nature as one connected whole. Value-oriented means lasting values such as truth, duty and service guide decisions, not gain alone. Skills tell a manager how to do a task. Values tell him why, and for whom. This approach needs both, with values steering skills.
Features of value-oriented holistic management
- Base
- values (dharma)
- balance of material and spiritual goals
- People
- growth of the whole person
- cooperation rather than conflict
- The manager
- inner change before outer change
- work as worship and nishkama karma
- Aim
- welfare of all (sarva loka hitam)
Conventional and value-oriented holistic management
- Conventional
- efficiency, profit, growth
- people as a resource
- material rewards
- systems first
- often competitive
- often short term
- Value-oriented holistic
- welfare of all, profit earned ethically
- whole persons
- meaning, duty, service and fair rewards
- the manager's character first
- cooperative
- long term
Remember
- Seven features: values, the whole person, inner change first, work as worship, welfare of all, cooperation, balance.
- Holistic: one connected whole. Value-oriented: lasting human values guide decisions.
- Skills without values can make a manager efficient at harmful work. Values without skills achieve little.
- The firm serves owners, employees, customers, society and nature together.
- The common slip: crediting the idea to an author you are not sure of. Explain the idea itself.
The full notes2 min
Value-oriented holistic management (VOHM) is the Indian ethos approach in practice. Holistic means seeing the organisation, its people, society and nature as one connected whole. Value-oriented means that lasting human values (truth, duty, self-control, service, harmony), not material gain alone, guide decisions.
Features:
- Values as the base. Decisions follow right conduct (dharma), not gain alone.
- Growth of the whole person. Employees' physical, mental, emotional and spiritual growth matters, not only their skills.
- Inner change before outer change. Managers first manage their own mind, ego and desires.
- Work as worship and nishkama karma: dedicated work without attachment to reward.
- Welfare of all (sarva loka hitam). The firm serves owners, employees, customers, society and nature together.
- Cooperation rather than conflict. Relations rest on trust, respect and a sense of family.
- Balance of material and spiritual goals. Wealth is created ethically and shared responsibly; it is held in trust for society.
Values and skills. Skills tell a manager how to do a task: how to plan, budget, sell or negotiate. Values tell him why and for whom: which ends are worth pursuing and which means are acceptable. Skills without values can make a manager efficient at harmful work; values without skills achieve little. VOHM asks for both, with values steering skills.
| Basis | Conventional management | Value-oriented holistic management |
|---|---|---|
| Main aim | Efficiency, profit, growth | Welfare of all, with profit earned ethically |
| View of people | A resource to be used | Whole persons with inner potential |
| Source of motivation | Material rewards, competition | Meaning, duty and service, along with fair rewards |
| Starting point | Systems and techniques | The manager's own character and self-control |
| Relations | Often competitive, even adversarial | Cooperative, family-like |
| Time view | Often short term | Long term and sustainable |
Worked example
Nilgiri Tea Estates adopts VOHM.
It starts each week with a short reflection session for managers.
Bonuses are linked to service to customers and the local community, not only to sales.
Part of the profit runs a clinic and a school for workers' families.
Staff turnover falls and buyers trust the brand, so values and results move together.
Exam trap
Do not credit VOHM or Indian ethos to a particular author unless you are sure of the attribution. Explain the idea itself.
1.5.4Lessons from the Bhagavad Gita for managers
In simple words
The Bhagavad Gita is Krishna's advice to Arjuna, who is confused and despondent on a battlefield. It is about duty, deciding under stress, and right action, so it speaks to managers. Its main lessons: give full effort without worrying about the reward, do your own duty well, and stay steady in success and failure. Above all, master yourself before you try to lead others.
Lessons from the Bhagavad Gita
- Action
- nishkama karma
- svadharma (your own duty)
- excellence in action
- The mind
- sthitaprajna (steady wisdom)
- self-mastery
- continuous learning
- Leading
- by example
- clarity in decision-making
- Purpose
- lokasangraha (work for the good of all)
Remember
- Nishkama karma: full effort without anxiety over the result. It keeps the mind calm and lowers the pull towards short cuts.
- Svadharma: do the work suited to your nature and role, and match people to tasks that suit them.
- Sthitaprajna: balanced in success and failure, praise and blame, above all in a crisis.
- Self-mastery: one who cannot manage himself cannot manage others.
- Arjuna's way to a decision: seek advice, examine doubts, then act firmly.
- Lokasangraha: work for others' welfare gives purpose and builds trust.
The full notes1 min
The Bhagavad Gita is Krishna's counsel to Arjuna, who is confused and despondent on the battlefield. It deals with duty, decision-making under stress and right action, which is why it speaks to managers.
| Lesson | What it teaches a manager |
|---|---|
| Nishkama karma: action without attachment to reward | Give full effort without anxiety over the result; this keeps the mind calm and focused and lowers the pull towards short cuts |
| Svadharma: do your own duty well | Do the work suited to your nature and role, and match people to tasks that suit them |
| Sthitaprajna: steady wisdom | Stay balanced in success and failure, praise and blame, so judgement stays sound, above all in a crisis |
| Self-mastery | Control of the senses, anger and greed is the root of leadership; one who cannot manage himself cannot manage others |
| Leading by example | People follow what the leader does, not only what he says |
| Yogah karmasu kaushalam | Skilful, wholehearted work is a discipline in itself |
| Clarity in decision-making | Arjuna moves from confusion to firm action through reasoned counsel; seek advice, examine doubts, then act decisively |
| Lokasangraha: work for the good of all | Work for the welfare of others gives purpose and builds trust |
| Continuous learning | Knowledge is the means to right action |
Worked example
Orders at Mehta Castings fall by a third.
The plant head stays calm and explains the position honestly to workers instead of blaming anyone (steadiness, leading by example).
He moves idle workers to maintenance and training rather than laying them off (welfare of all).
He works with sales to find new customers, focusing on the work rather than on fear of the outcome (nishkama karma).
1.5.5Lessons from the Ramayana for managers
In simple words
The Ramayana tells of Rama's exile, Ravana's abduction of Sita, and her rescue. Each episode carries a lesson for a manager. Rama keeps his word. Many groups build the bridge to Lanka for one purpose. Hanuman gets the hardest task because his ability is known. Rama gathers information and takes advice before acting. Ravana's arrogance shows what poor leadership costs.
Lessons from the Ramayana
- Commitment to values
- Rama keeps his word
- integrity earns lasting trust
- Teamwork
- the bridge to Lanka
- a shared goal unites different abilities
- Recognising talent
- Hanuman's task
- the right person on the right job
- Planning
- information on Lanka first
- study the environment before committing resources
- Consultation
- Vibhishana and Jambavan advise
- weigh advice before major decisions
- Cost of poor leadership
- Ravana's arrogance
- ego and closed ears ruin an organisation
Remember
- Six lessons: values, teamwork, recognising talent, planning, consultation, the cost of poor leadership.
- For each lesson, give the episode, then the managerial practice it supports.
- The Gita and the Ramayana together: duty with detachment, service, ethical conduct and balance.
- Together they check management driven only by short-term profit.
- The common slip: retelling the story. When both texts are asked, head each separately and link every lesson to a practice.
The full notes1 min
The Ramayana tells of Rama's exile, the abduction of Sita by Ravana, and her rescue. Its episodes offer lessons in leadership, teamwork and ethics.
| Lesson | Episode | Meaning for a manager |
|---|---|---|
| Commitment to values (dharma) | Rama keeps his word even at great personal cost | Integrity in leadership earns lasting trust |
| Teamwork and coordination | The bridge to Lanka is built by many groups working under one purpose | A shared goal unites people with different abilities |
| Recognising talent | Hanuman is given the hardest task because his ability is known | Place the right person on the right job and trust him |
| Planning and intelligence | Information about Lanka is gathered before action | Study the environment before committing resources |
| Consultation | Rama decides after advice from counsellors such as Vibhishana and Jambavan | Seek and weigh advice before major decisions |
| Cost of poor leadership | Ravana's arrogance and refusal to heed advice bring his downfall | Ego and closed ears ruin an organisation |
Together, the Gita and the Ramayana support values-based, holistic management: duty with detachment, service to others, ethical conduct and balance, a check on management driven only by short-term profit.
Exam trap
When a question pairs the two texts, give lessons from both, separately headed, and link each lesson to a managerial practice. Retelling the story earns little.
1.6Ownership Forms and Business Formats
39 min read
(B.Com Prog only.) Anyone starting a business makes two early choices: the legal form of ownership (who owns it, who bears the risk, what the law requires) and the business format (shop, online, or both), along with ways of growing such as franchising and outsourcing. This topic covers each form and format, the One Person Company, e-commerce, franchising and outsourcing, and how to choose.
Asked in exams 21188 marks in all
Current syllabus UGCF papers, newest first
- January 2025Q1 (a)Brick and mortar business: concept, advantages and disadvantages9 marks
- January 2025Q1 OR (a)Franchising: definition and reasons for its popularity in India9 marks
- January 2025Q1 OR (b)Choosing a form of business organisation: the considerations9 marks
- December 2023Q1 OR (a)One Person Company: concept, features and advantages for start-ups9 marks
- December 2023Q1 (b)E-commerce and the security problems of e-business9 marks
- December 2023Q1 OR (b)Choosing a business format for three kinds of business9 marks
- February 2023Q1 OR (a)Choosing a form of business organisation: the considerations9 marks
- February 2023Q1 (b)Franchising: meaning and advantages to the franchisor and the franchisee9 marks
- February 2023Q1 OR (b)Brick and click business; advantages and disadvantages of online business9 marks
Older papers CBCS syllabus, set under the 1961 Act
- 2020–21, open bookQ2Question being checked18 marksBeing checked
- November–December 2019Q1 ORQuestion being checked15 marksBeing checked
- November–December 2019Q2 (a)Security problems of e-business and the steps that deal with them8 marks
- November–December 2018Q1 OR (a)Question being checked7 marksBeing checked
- November–December 2018Q2 (a)E-commerce and the opportunities it offers a business firm7 marks
- November–December 2018Q2 (b)Franchising, and its advantages and disadvantages for the franchiser8 marks
- November–December 2018Q2 OR (b)Business process outsourcing and the services commonly outsourced8 marks
- November–December 2017Q1 OR (a)Features of franchising and its popularity in India7 marks
- November–December 2017Q2 (a)Advantages of outsourcing, and five services that can be outsourced7 marks
- November–December 2017Q2 (b)E-commerce: meaning and benefits7 marks
- November–December 2016Q1 OR (b)Question being checked7 marksBeing checked
- November–December 2016Q2 OR (a)The private company as a middle path between a partnership and a public company8 marks
In simple words
Anyone starting a business makes two early choices. First comes the legal form of ownership: who owns it, who bears the risk, and which law applies. Then comes the business format: a shop, online, or both. A business can also grow by franchising its brand to others, or by outsourcing work it need not do itself. This topic covers each form and format, and how to choose.
- 1Choose the form of ownership: weigh liability, control, capital, continuity and cost.
- 2Choose the format, brick and mortar, click, or brick and click, by the product and its buyers.
- 3Decide how to grow: franchising, outsourcing, e-business.
1.6.1Forms of ownership at a glance, and how to choose one
In simple words
Before starting a business, you pick its legal shape: the form of business organisation. It fixes who owns the business, who controls it, who bears the risk, and which law governs it. In India the main forms are the sole proprietorship, the Joint Hindu Family business, the partnership, the limited liability partnership (LLP), the cooperative society and the company. No form is best for every business. The right one depends on what the owner needs.
Forms of ownership and their liability
- Sole proprietorship
- one owner
- unlimited
- Joint Hindu Family business
- run by the karta
- karta unlimited, other members limited to their share
- Partnership
- at least two partners
- unlimited, joint and several
- Cooperative society
- open membership
- limited to capital contributed
- Company
- private, public or One Person Company
- limited
- LLP
- a partnership's flexibility
- limited
What decides the choice
- The business
- its nature
- scale and capital needed
- access to skills
- The owner's risk and say
- liability
- control
- Setting up and running
- cost and ease of formation
- flexibility
- tax and compliance
- The life of the business
- continuity
- transfer of ownership
- secrecy
Remember
- No form is best for every business: the right one depends on the owner's needs.
- High risk: owners prefer limited liability (company, LLP, cooperative) to unlimited (proprietorship, partnership).
- A company has perpetual succession; a proprietorship or partnership may end with an owner.
- Public company shares sell freely; a partner's share cannot pass without the other partners' consent.
- A proprietor or partnership firm need not publish accounts; a company must disclose a good deal.
- The common slip: the two-member minimum for a private company does not apply to a One Person Company.
The full notes3 min
A form of business organisation is the legal shape of ownership: who owns the business, who controls it, who bears the risk, and which law governs it. The main forms in India are the sole proprietorship, the Joint Hindu Family business, the partnership firm, the limited liability partnership (LLP), the cooperative society and the company (private, public, or One Person Company). No form is best for every business: the right one depends on the owner's needs.
| Basis | Sole proprietorship | Joint Hindu Family business | Partnership | Cooperative society | Company |
|---|---|---|---|---|---|
| Formation | Easiest; no separate law | Arises from the family and its ancestral property; no agreement needed | Agreement between partners; registration optional | Registration compulsory | Incorporation compulsory; long and costly process |
| Members | One | At least two family members | At least two; at most 50 under the present rule | Open membership | Private: 2 to 200 (one for an OPC); public: at least 7, no upper limit |
| Liability | Unlimited | Karta unlimited; other members limited to their share | Unlimited, joint and several | Limited to capital contributed | Limited (in a company limited by shares, to the unpaid amount on shares) |
| Control | Owner alone | Karta | Partners jointly | Elected managing committee, one member one vote | Board of directors; ownership separate from management |
| Continuity | Ends with the owner's death, insolvency or incapacity | Continues; the next eldest becomes karta | May end on a partner's death, retirement or insolvency | Stable; members come and go | Perpetual succession |
| Capital | Owner's savings and loans | Ancestral property | Partners' pooled funds | Members' small contributions | Large sums from shareholders and lenders |
Considerations in choosing a form:
- Nature of the business. A small shop or a personal service suits a proprietorship; heavy plant, many employees or need of public trust points to a company.
- Scale and capital needed. One person's savings limit a proprietorship; partners pool more; a company can raise large sums.
- Liability. Where the risk is high, owners prefer limited liability (company, LLP, cooperative) to unlimited liability (proprietorship, partnership).
- Control. A proprietor keeps full control; partners share it; in a company control rests with the board.
- Cost and ease of formation. A proprietorship needs almost no formalities; a company needs a legal process that takes time and money; an LLP exists only once the Registrar registers its incorporation document.
- Continuity. A company has perpetual succession; a proprietorship or partnership may end with an owner.
- Flexibility. Small forms change their line or methods quickly; a company is bound by its documents and the law.
- Transfer of ownership. Shares of a public company can be sold freely; a partner's share cannot be transferred without the others' consent.
- Secrecy. A proprietor or a partnership firm need not publish accounts; a company must disclose a good deal.
- Tax and compliance. Tax rates and the yearly compliance burden differ by form and affect the net return.
- Access to skills. A partnership or company can bring in people with different expertise.
Worked example
Three new ventures in Pune.
Asha, a retired teacher, opens a stationery shop with her own savings: a sole proprietorship, for its simplicity and secrecy.
Two architects start a design studio that needs little capital but faces client claims: an LLP gives shared control with limited liability.
Dev plans a software product that will need outside investors: a private company, because investors can be issued shares.
Exam trap
The two-member minimum for a private company does not apply to a One Person Company, which has a single member.
1.6.2Sole proprietorship, Joint Hindu Family business and partnership
what was asked
Older papers CBCS syllabus, set under the 1961 Act
In simple words
These are the three simplest forms. A sole proprietorship is one person's business: he takes all the profit and bears all the risk. A Joint Hindu Family business belongs to a Hindu family. Members join by birth, and the head of the family, the karta, runs it. A partnership is two or more people who agree to share the profits of a business. Each partner acts for all the others, and each can be made to pay the firm's debts.
Three simple forms
- Sole proprietorship
- one owner, full control
- unlimited liability
- no separate legal entity
- may close with the owner
- Joint Hindu Family business
- the karta controls
- karta unlimited, others limited to their share
- members by birth, minors too
- continues: the next eldest becomes karta
- Partnership
- an agreement, with mutual agency
- unlimited, joint and several
- at least two, at most 50
- may end on a partner's death, retirement, insolvency or insanity
Types of partner
- Active
- contributes capital and takes part in management
- Sleeping (dormant)
- contributes capital, takes no part
- Secret
- takes part, but his link is not known to the public
- Nominal
- no capital, no part in management
- liable to outsiders
- By estoppel
- no capital, no part, no profit
- liable to those who relied on his conduct
- By holding out
- no capital, no part, no profit
- liable to creditors who relied on it, unless he denies it at once
Remember
- Proprietorship: easy to start and close, quick decisions, secrecy. But unlimited liability, limited funds and a limited life.
- Joint Hindu Family: governed by Hindu Law; co-parceners up to three generations; minors can be members.
- Since 2005 a co-parcener's daughter is a co-parcener by birth, and the eldest member, male or female, becomes karta.
- Registration is optional. Unregistered: a partner cannot sue the firm or other partners; the firm cannot sue outsiders or partners.
- A minor may be admitted to the benefits only, with all partners' consent. His liability is limited to his share.
- Within six months of coming of age he gives public notice of his choice. No notice: full partner, unlimited liability.
- The common slip: treating partnership and LLP as one form. A partnership has unlimited liability; an LLP is registered under its own Act.
The full notes4 min
Sole proprietorship
A sole proprietorship is a business owned, managed and controlled by one person, who takes all the profit and bears all the risk. It suits small businesses and personal services (salons, local shops).
- Features: one owner with full control, who alone takes the profit and bears the risk; no separate legal entity; unlimited liability; no separate law governs it and hardly any formalities are needed, though a licence may be; lack of continuity, since death, insanity, imprisonment, illness or bankruptcy of the owner can close it.
- Merits: easy to start and close; direct reward for effort; a sense of achievement; quick decisions; secrecy (no duty to publish accounts).
- Limits: unlimited liability, which makes the owner wary of risk; limited resources (savings and loans); limited managerial ability; limited life.
Worked example
Farhan's dry-cleaning shop closes owing creditors ₹9,00,000, but the shop's assets fetch only ₹6,50,000.
His liability is unlimited, so creditors can claim from his personal assets.
He must find ₹9,00,000 − ₹6,50,000 = ₹2,50,000 from his own property, even if he has to sell it.
Joint Hindu Family business
A Joint Hindu Family business belongs to the members of a Hindu Undivided Family (HUF), who also run it. It is found only in India and is governed by Hindu Law (the Hindu Succession Act, 1956). Membership comes by birth, and three successive generations can be members, called co-parceners. The head, the karta, runs the business.
- Features: control with the karta, whose decisions bind the others; liability of the karta unlimited, of other members limited to their share of the co-parcenary property; at least two members and ancestral property, with no agreement needed; minors can be members because membership comes by birth; continuity, since the next eldest member becomes karta.
- Since the Hindu Succession (Amendment) Act, 2005, a daughter of a co-parcener is a co-parcener by birth, and the eldest member, male or female, becomes karta.
- Merits: loyalty and cooperation within the family; limited liability of members other than the karta; effective, prompt control; continued existence.
- Limits: dominance of the karta; limited managerial skill of one person; unlimited liability of the karta; limited capital. The form is declining as joint families shrink.
Partnership
The Indian Partnership Act, 1932 (s. 4) defines partnership as "the relation between persons who have agreed to share the profits of a business carried on by all or any of them acting for all".
- Features: mutual agency, since each partner is both an agent and a principal of the others; formed by an agreement (oral or written; a written partnership deed is advisable) for a lawful business with a profit motive; decisions by mutual consent; risk shared in the agreed ratio; unlimited liability, joint and several; lack of continuity on a partner's death, retirement, insolvency or insanity, though the rest may continue under a new agreement.
- Number: at least two. Section 464 of the Companies Act, 2013 allows the government to prescribe a maximum of up to 100; the present rule (Companies (Miscellaneous) Rules, 2014) fixes 50.
- Registration with the Registrar of Firms is optional, but an unregistered firm loses rights: a partner cannot sue the firm or the other partners, and the firm cannot sue third parties or its own partners.
- Merits: more funds; shared risk; balanced decisions from partners' different skills; secrecy; easy to form and close.
- Limits: possible conflicts, with one partner's decision binding all; lack of continuity; low public confidence because accounts are not published; unlimited liability; limited resources.
| Type of partner | Capital | Management | Shares profit or loss | Liability |
|---|---|---|---|---|
| Active | Contributes | Takes part | Yes | Unlimited |
| Sleeping (dormant) | Contributes | Does not take part | Yes | Unlimited |
| Secret | Contributes | Takes part, but his link with the firm is not known to the public | Yes | Unlimited |
| Nominal | Does not contribute | Does not take part | Generally no | Unlimited to outsiders |
| Partner by estoppel | Does not contribute | Does not take part | No | Unlimited to those who relied on his conduct |
| Partner by holding out | Does not contribute | Does not take part | No | Unlimited to creditors who relied on the representation, unless he denies it at once |
A minor cannot be a partner but may be admitted to the benefits of a firm with all partners' consent; his liability is limited to his share, and on coming of age he must give public notice within six months of whether he will become a partner. If he gives no notice in that time, he becomes a full partner with unlimited liability.
Kinds of partnership: by duration, partnership at will (lasts until a partner gives notice) and particular partnership (for a set project or period); by liability, general partnership (all partners unlimitedly liable; registration optional) and limited partnership (at least one partner with unlimited liability, others limited; limited partners take no part in management; registration compulsory).
Exam trap
"Partnership" and "LLP" are different forms. An ordinary partnership firm has unlimited liability and is governed by the 1932 Act; an LLP is a separate legal form registered under the LLP Act, 2008.
1.6.3Cooperative society, company and limited liability partnership
what was asked
Older papers CBCS syllabus, set under the 1961 Act
In simple words
A cooperative society is a group of people who join to serve their common welfare. It works with a service motive, and each member has one vote. A company is formed under the Companies Act and is a person in law, separate from its members. It can own, borrow and sue in its own name. It goes on even as its members change, which is perpetual succession. A limited liability partnership (LLP) joins a partnership's flexibility with limited liability.
Private and public company
- Private
- at least two members (one for an OPC)
- at most 200, employee members not counted
- share transfer restricted
- no invitation to the public
- at least two directors (one for an OPC)
- Public
- at least seven members
- no upper limit
- shares freely transferable
- may invite the public
- at least three directors
- 1Two or more persons, joined for a lawful business with a view to profit, sign an incorporation document.
- 2The document gives the name, business, registered office, and the partners and designated partners.
- 3It goes to the Registrar of the State of the registered office, with the fee.
- 4A subscriber, and an advocate, Company Secretary, Chartered Accountant or Cost Accountant in the formation, add a statement that the law is met.
- 5The Registrar registers it and issues a certificate of incorporation within 14 days.
Remember
- Cooperative: service motive, one member one vote, registration compulsory, limited liability, government support.
- Kinds of cooperative: credit, housing, farmers', marketing, producers' and consumers'.
- Company: an artificial person with perpetual succession. Shareholders own it; a board they elect manages it.
- In a company limited by shares, a shareholder risks only the amount unpaid on his shares.
- In an LLP, partners risk only what they have agreed to contribute.
- The common slip: an LLP does not exist from the day the partners agree, only once the Registrar registers its document.
The full notes3 min
Cooperative society
A cooperative society is a voluntary association of persons who join together for their mutual welfare and protect their economic interests democratically. Societies working in one state are governed by that state's Cooperative Societies Act; those working in more than one state by the Multi-State Cooperative Societies Act, 2002.
- Features: service motive, with any surplus shared as dividend under the bye-laws; control by an elected managing committee; voluntary, open membership; registration compulsory, giving a separate legal identity; limited liability.
- Merits: economy (honorary work, no middlemen); government support (low taxes, subsidies, cheap loans); easy formation; one member one vote; stable existence; limited liability.
- Limits: government control; differences of opinion; inefficient management (cannot pay experts well); limited resources; lack of secrecy.
- Kinds: credit, housing, farmers', marketing, producers' and consumers' cooperatives.
Company
A company is an association of persons formed under the Companies Act, 2013 (or an earlier company law), with a legal status separate from its members. It is an artificial person with perpetual succession: it can own property, borrow, contract, sue and be sued in its own name, and it continues whatever happens to its members until it is wound up by law. Shareholders own it; a board of directors elected by them manages it.
- Merits: scope for expansion; professional management; limited liability; perpetual existence; easy transfer of shares (public company).
- Limits: many regulations; slow decisions; control by a few directors in practice; conflicts of interest among stakeholders; complex formation; lack of secrecy; impersonal work environment.
| Basis | Private company (s. 2(68)) | Public company (s. 2(71)) |
|---|---|---|
| Minimum members to form it (s. 3(1)) | Two (one for a One Person Company) | Seven |
| Maximum members | 200, not counting employees, or former employees who became members while employed and still hold shares; the limit does not apply to a One Person Company | No limit |
| Transfer of shares | Restricted by its articles | Freely transferable |
| Invitation to the public | Prohibited | Allowed |
| Minimum directors (s. 149(1)) | Two (one for a One Person Company) | Three |
Under s. 149(1) the maximum is fifteen directors, and more may be appointed by special resolution. A private company that is a subsidiary of a company which is not private is treated as a public company for the Act, even if its articles still call it private (proviso to s. 2(71)).
Worked example
Leela holds 3,000 shares of ₹10 each in Orbit Paints Ltd, on which she has paid ₹6 a share.
The company fails, owing more than its assets.
Her liability is limited to the unpaid amount: 3,000 × (₹10 − ₹6) = ₹12,000.
Her house and savings are safe beyond that ₹12,000.
Limited liability partnership
An LLP combines a partnership's flexibility with limited liability: partners risk only what they have agreed to contribute. Its incorporation under the LLP Act, 2008:
- Two or more persons, joined to carry on a lawful business with a view to profit, sign an incorporation document (s. 11(1)(a)).
- The document states the LLP's name, proposed business, registered office address, the names and addresses of its partners and of its designated partners, and other prescribed details (s. 11(2)).
- It is filed with the Registrar of the State where the registered office will be, with the fee (s. 11(1)(b)), together with a statement by an advocate, Company Secretary, Chartered Accountant or Cost Accountant engaged in the formation, and by a subscriber, that the legal requirements are met (s. 11(1)(c)).
- The Registrar registers the document and issues a certificate of incorporation within 14 days (s. 12(1)); the certificate is conclusive evidence that the LLP is incorporated (s. 12(4)).
Exam trap
An LLP does not exist from the day the partners agree. It comes into existence only when the Registrar registers its incorporation document.
1.6.4One Person Company
what was asked
Current syllabus UGCF papers, newest first
In simple words
A One Person Company (OPC) is a company with just one member. A single founder gets a company's separate identity and, usually, limited liability, without finding a second member. It sits between a sole proprietorship and a private company. The founder must name a nominee, who becomes the member if the founder dies or cannot contract. It has fewer formalities, and it can become an ordinary company when investors join.
Features of an OPC
- Membership
- a single member
- a private company
- a nominee, with written consent filed
- Legal standing
- separate legal entity
- perpetual succession
- "One Person Company" in brackets below its name
- Liability
- usually limited by shares
- may also be limited by guarantee, or unlimited
- Directors
- one is enough
- at least one in India for 182 days or more in the financial year
- Lighter compliance
- no annual general meeting
- no cash flow statement
- fewer board meetings
An OPC for a start-up
- Advantages
- limited liability
- full control
- a company's standing
- continuity
- fewer formalities
- room to grow
- Limits
- only one owner
- cannot invite the public to buy shares
- more complex than a proprietorship
Remember
- OPC: a company with only one person as a member. It is a private company.
- The nominee's prior written consent, in the prescribed form, is filed with the Registrar at incorporation.
- The member may change the nominee at any time by notice. This is not an alteration of the memorandum.
- Board meetings: one in each half of the calendar year, at least 90 days apart; none if there is only one director.
- It can convert to another class of company; its old debts and contracts stay enforceable.
- The common slip: saying an OPC always has limited liability. It may also be guarantee-limited or unlimited.
The full notes4 min
A One Person Company (OPC) is "a company which has only one person as a member" (s. 2(62)). It gives a single entrepreneur a company's separate legal identity and, in its usual form, limited liability, without a second member. It bridges the gap between a sole proprietorship and a private company.
Features:
- Single member. One person subscribes to the memorandum and forms it; it is a private company (s. 3(1)(c)).
- Nominee. The memorandum must name another person who will become the member if the subscriber dies or becomes incapable of contracting. That person's prior written consent, in the prescribed form, is filed with the Registrar along with the memorandum and articles at incorporation (first proviso to s. 3(1)).
- Change of nominee. The nominee may withdraw consent, and the member may change the nominee at any time by notice, each in the prescribed manner. The member tells the company and the company tells the Registrar. A change of nominee is not an alteration of the memorandum (further provisos to s. 3(1)).
- Kind of liability. Like any company it may be limited by shares, limited by guarantee or unlimited (s. 3(2)). It is usually limited by shares, so the member's liability is limited to any amount unpaid on the shares.
- Separate legal entity and perpetual succession. It owns property, contracts and sues in its own name, and continues through the nominee.
- Name. The words "One Person Company" must appear in brackets below its name wherever the name is printed, fixed or engraved (s. 12(3)).
- Directors. One director is enough (s. 149(1)); the member may be that director. Like every company it needs at least one director whose stay in India adds up to 182 days or more in the financial year; in the year of incorporation the test applies proportionately (s. 149(3)).
- Lighter compliance. No annual general meeting is required (s. 96(1)); its financial statements need not include a cash flow statement (proviso to s. 2(40)); one board meeting in each half of the calendar year with at least 90 days between them is enough, and an OPC with only one director need not hold board meetings at all (s. 173(5)).
Advantages for start-ups:
- Limited liability for a solo founder in the usual share-limited form, which encourages risk-taking.
- Full control without finding a partner or co-shareholder.
- The standing of a registered company with customers, suppliers and banks.
- Continuity through the nominee and perpetual succession.
- Fewer formalities than an ordinary private company.
- Separation of business and personal affairs.
- Room to grow. A company of one class may convert to another class by altering its memorandum and articles (s. 18(1)). On the company's application the Registrar, once satisfied, closes the old registration and issues a fresh certificate of incorporation (s. 18(2)). Debts, liabilities, obligations and contracts from before the conversion are unaffected and stay enforceable (s. 18(3)). So an OPC can become an ordinary private or public company when investors join.
Limits: only one person can own it; as a private company it cannot invite the public to buy its shares; it is more complex to form and run than a proprietorship.
Worked example
Tara builds a billing app on her own and forms Tara Billing Solutions (OPC) Private Limited, naming her brother as nominee with his written consent.
If the business runs into debt, her personal savings are safe beyond any amount unpaid on her shares.
She is the sole director and stays in India all year, so the resident-director rule is met.
Two years later an investor joins; the OPC converts into an ordinary private company, and its old contracts and loans continue as before.
Exam trap
Do not say an OPC always has limited liability. It is usually limited by shares, but s. 3(2) also allows a guarantee-limited or unlimited OPC.
Exam trap
The nominee's consent is not a mere formality: it must be in writing, in the prescribed form, and filed with the Registrar at incorporation.
1.6.5Business formats: brick and mortar, click, brick and click
In simple words
A business format is the way a business meets its customers. Brick and mortar sells only from a physical place, such as a shop or a branch. Click sells only through a website or an app. Brick and click does both, so customers can browse, buy, collect or return either way. When both channels share one stock and one customer account, it is called omnichannel.
Business formats
- Brick and mortar
- physical premises only
- Click (pure online)
- a website or app only
- Brick and click (clicks and mortar)
- both channels
- omnichannel when fully joined
Gains and costs of the two pure formats
- Brick and mortar, gains
- personal touch and trust
- inspection before purchase
- immediate possession
- after-sales service
- impulse buying
- no internet needed
- Brick and mortar, costs
- high fixed costs
- limited reach
- limited hours
- stock at each outlet
- limited range
- slow to move or close
- Click, gains
- wider reach
- open all day, every day
- lower costs
- wide choice
- convenience
- customer data
- Click, costs
- no trial
- trust and security worries
- delivery cost and damage
- price competition
- system dependence
- digital divide
Remember
- Three formats: brick and mortar, click, and brick and click.
- Brick and mortar: face-to-face dealing, goods handled first, sale and delivery at one place and time.
- Click: wide reach and low costs, but worries over trust, security and delivery.
- Digital divide: some customers lack access, skills or digital payment.
- Brick and click has grown because customers want online convenience with a store's trust and service.
The full notes2 min
A business format is the channel through which a business meets its customers. There are three.
- Brick and mortar. Sells only through physical premises (shop, showroom, branch, office) that customers visit. Examples: a neighbourhood grocer, a bank branch, a salon.
- Click (pure online). Sells only through a website or app, with no shop to visit.
- Brick and click (also called clicks and mortar). Combines physical stores with an online presence, so customers browse, buy, collect or return through either channel. When the channels are fully joined (one stock, one customer account, order online and collect or return in store) it is called omnichannel.
Brick and mortar. Features: face-to-face dealing, goods seen and handled before buying, sale and delivery at the same place and time, a trading area limited to people who can reach the shop.
| Advantages | Disadvantages |
|---|---|
| Personal touch and trust, important for costly or personal goods | High fixed costs: rent, interiors, power, security, staff |
| Inspection before purchase, so fewer wrong buys and returns | Limited reach to the shop's surroundings |
| Immediate possession of goods | Limited opening hours |
| After-sales service at the counter | Stock must be held at each outlet, locking up working capital |
| Impulse and add-on buying from display | Shelf space limits the range |
| No need for internet or digital payment | Competition from online sellers' prices |
| Local identity and goodwill | Slow and costly to move, refit or close |
Online (click) business.
| Advantages | Disadvantages |
|---|---|
| Wider reach, even worldwide, without new shops | No personal touch or trial before buying |
| Open 24 hours a day, every day | Trust and security worries: fake sellers, theft of card data |
| Lower costs of rent, display and sales staff | Delivery cost, delay and damage, above all for bulky or fragile goods |
| Wide choice and easy comparison for buyers | Fierce price competition and weak loyalty |
| Convenience: home delivery, digital payment, easy reorder | Dependence on websites, networks and payment systems |
| Customer data for personal marketing and stock planning | The digital divide: some customers lack access, skills or digital payment |
| Quick start and easy growth, even for small firms | High costs of marketing and returns |
| Direct contact between producer and buyer |
Brick and click has grown because customers want both the convenience of online buying and the trust and service of a store. Many shops, banks and restaurant chains have added online channels, and some online-born firms have opened stores.
Worked example
Customers of Voltline, an electronics chain, compare models on its app.
The app shows which branch has stock.
A customer tries a speaker at the branch, pays on the app and has it delivered home.
A faulty unit can be returned at any branch: the brick and click format combines reach with trust.
1.6.6E-commerce and e-business
all 4
Current syllabus UGCF papers, newest first
Older papers CBCS syllabus, set under the 1961 Act
In simple words
E-commerce is buying and selling over electronic networks, chiefly the internet, with the money and data that go with it. E-business is wider: every business activity done electronically, such as buying supplies, serving customers and dealing with government. Its biggest worry is security, because the two sides never meet. The risks come in three groups: the deal itself, the data, and intellectual property (the firm's information, which can be copied once online) and privacy.
Kinds of e-commerce
- B2B
- business with business
- B2C
- business with customers
- C2B
- the customer starts the exchange with a business
- C2C
- customer with customer
- Intra-B
- within one firm
Security risks and safeguards
- Transaction risks
- default on order, delivery or payment
- verify identity, confirm orders, secure gateways, cash on delivery, escrow
- Data storage and transmission
- viruses, hacking, ransomware, website crashes
- anti-virus, firewalls, audits, encryption
- Intellectual property and privacy
- copying, misuse of personal data, identity theft
- data protection, staff training, one-time passwords, prompt reporting
Remember
- E-commerce is one part of e-business.
- Benefits: global reach, speed, any time and anywhere, less paperwork, low investment.
- Limits: anonymous parties, little personal touch, a digital divide, slow physical delivery, ethical concerns, resistance to change.
- Encryption turns data into unreadable code that only a key holder can read.
- Non-repudiation: proving who sent a message or placed an order. Digital signatures and certificates help.
- The common slip: using e-commerce and e-business as if they meant the same.
The full notes3 min
E-commerce is buying and selling goods and services, and transferring money and data for them, over electronic networks, chiefly the internet. E-business is wider: it covers all business activity carried out electronically, including procurement, supply-chain management, customer service, internal communication and dealings with government.
Kinds of e-commerce:
| Kind | Parties | Example |
|---|---|---|
| B2B | Business with business | A car maker orders parts online from suppliers |
| B2C | Business with customers | Online retail and food delivery |
| C2B | Customer starts the exchange with a business | A customer places an order, enquiry or complaint online; a freelancer sells services to firms |
| C2C | Customer with customer | A resale marketplace |
| Intra-B | Within one firm | Departments and employees linked through the firm's own network |
Benefits of e-business: global reach; speed, with shorter business cycles; convenience of working any time and anywhere; less paperwork; easy formation and low investment.
Limitations: higher risk because the parties are anonymous and hard to trace; low personal touch; need for technical skill on both sides, which creates a digital divide; a gap between the speed of ordering and the speed of physical delivery; ethical concerns such as monitoring of employees' e-mail; people's resistance to change.
Security problems in e-business. Online deals are made at a distance between parties who never meet, so security is the central concern. The risks fall in three groups.
| Risk | What can go wrong | Safeguard |
|---|---|---|
| Transaction risks | Default on order (one side denies the order was placed); default on delivery (goods not delivered, wrong address, wrong goods); default on payment (seller unpaid while buyer claims to have paid) | Verify identity and address at registration; confirm orders and payments; buy from established sites that vouch for sellers; secure payment gateways, cash on delivery or escrow |
| Data storage and transmission risks | Viruses, hacking, data stolen or altered in storage or in transit, malware and ransomware, attacks that crash a website | Anti-virus programs kept up to date, firewalls, security audits; encryption (cryptography), which turns data into unreadable code that only a key holder can read; secure connections |
| Threats to intellectual property and privacy | Information copied once online; personal data passed on and used for junk mail; identity theft and impersonation | Data-protection practices, staff training, two-factor checks and one-time passwords, prompt reporting of fraud to the bank and police |
Other concerns are fake websites that imitate genuine brands, insiders who leak data, and non-repudiation: proving who sent a message or placed an order when a party later denies it. Digital signatures and certificates help.
Worked example
Fresh Basket, an online grocer, suffers a phishing attack on its customers.
It adds one-time-password checks on payments.
It stores card data only with a certified payment gateway.
It encrypts customer data and runs a security audit every quarter.
Complaints of fraud fall, and customers keep ordering.
Exam trap
E-commerce and e-business are not synonyms. E-commerce is the buying and selling; e-business is every business activity done electronically, of which e-commerce is one part.
1.6.7Franchising
all 4
Current syllabus UGCF papers, newest first
- January 2025Q1 OR (a)Franchising: definition and reasons for its popularity in India9 marks
- February 2023Q1 (b)Franchising: meaning and advantages to the franchisor and the franchisee9 marks
Older papers CBCS syllabus, set under the 1961 Act
In simple words
In franchising, a brand owner, the franchisor, gives another business, the franchisee, the right to run outlets under its brand. This is for a set area and time, and for a fee. The franchisee puts in the money and runs the outlet. The franchisor gives the brand, know-how, training and support, and controls how the business is run. The franchisee pays a fee at the start, then a regular royalty for using the brand and know-how.
Franchising
- Kinds
- product (distribution) franchising
- business-format franchising
- The agreement
- term, renewed only by both
- no early end without good cause
- royalty
- secrecy, during the term and two years after
- no rival business, no second franchise in the region
Gains and costs
- Franchisor gains
- fee and royalty
- growth with little capital
- fast expansion
- wider goodwill
- feedback on local tastes
- Franchisor costs
- initial support, including financial help
- ongoing support and advertising
- brand harmed by a weak franchisee
- Franchisee gains
- known brand
- exclusive territory
- proven idea
- help with training and layout
- quality control
- better chance of success
- Franchisee costs
- regular royalty
- cannot sell without approval
- little freedom
Remember
- Features: a trademark licence for a set term, fee and royalty, the franchisor's policies, marketing and technology support, staff training.
- The franchise manual sets out the know-how: layout, dress, pricing, storage, advertising, complaint handling.
- Disputes: unpaid royalty, leaked information, a second franchise in the territory, a franchisee's poor performance.
- Spreading in India: branded demand in smaller towns, quick expansion, lower risk, uniform quality, self-employment, foreign brands.
- The common slip: royalty is for continuing use, not a one-time fee. Renewal needs both parties; start-up support can include money.
The full notes3 min
Franchising is a contractual arrangement in which the owner of a brand, product or business system (the franchisor, also spelt franchiser) grants another business (the franchisee) the right to run outlets under that brand, in a given area and for a given time, for a fee. The franchisee invests in and runs the outlet; the franchisor supplies the brand, know-how, training and support, and controls how the business is run.
Features:
- The franchisor licenses the franchisee to use its trademark, for a period fixed in the agreement that may be renewed.
- In return the franchisee pays a fee at the start and a royalty for using the know-how and trademark.
- The franchisee must follow the franchisor's policies on how the business is run.
- The franchisor gives marketing support and technology, and in effect sets up the business for the franchisee.
- The franchisor may train the franchisee's staff.
A franchise manual sets out the know-how: shop layout, staff dress and conduct, job descriptions, training, pricing, storage, advertising, equipment and complaint handling.
Kinds: product (distribution) franchising, where the franchisee sells the franchisor's products (a fuel pump, a vehicle dealership); and business-format franchising, where the whole way of running the business is licensed (food chains, schools, salons, fitness centres).
The franchise agreement usually covers:
- the term of the franchise, renewable on expiry only with both parties' consent;
- the franchisor's undertaking not to end the agreement before its term except for good cause;
- the royalty to be paid;
- the franchisee's undertaking to keep confidential information secret during the term and for two years after;
- the franchisee's undertaking not to run a competing business during the term, and the franchisor's undertaking not to sell another franchise in the same region.
| Advantages | Disadvantages | |
|---|---|---|
| To the franchisor | Regular fee and royalty income; growth with little extra capital, since franchisees fund outlets; fast expansion of distribution; wider goodwill and acceptance of the brand; feedback on local tastes | Must give initial support, including financial help, training and advertising; ongoing cost of support and national advertising; brand may be harmed if a franchisee falls below standard |
| To the franchisee | A known brand that draws customers; exclusive rights in the territory; a proven idea, whose success elsewhere can be checked; help with staff training, promotion and store layout; quality control that satisfies customers; better chance of success | Regular royalty payments; cannot sell the business without the franchisor's approval; little freedom, as the agreement restricts how the business is run |
Disputes may arise from unpaid royalty, leaked confidential information, a second franchise granted in the same territory, or a franchisee's poor performance.
Why franchising is spreading in India: rising demand for branded goods and services in smaller towns as well as cities; quick expansion for brands with little capital of their own; lower risk for first-time entrepreneurs; ready support in training, sites and supplies; customers' preference for trusted, uniform quality; the growth of organised retail and services; the wish for self-employment, with lenders seeing a known brand as a safer risk; and the entry of foreign brands through Indian franchisees who know local conditions.
Worked example
Chai Corner, a tea-café brand in one city, signs local franchisees in other towns.
Each franchisee pays a joining fee, rents and fits out an outlet and pays a monthly royalty on sales.
Chai Corner supplies the menu, the recipes, staff training and national advertising, and checks quality.
The brand reaches many towns in a few years without much capital of its own, and each franchisee starts with a name customers already know.
Exam trap
Royalty is paid for the continuing use of the know-how and trademark, not as a one-time fee; renewal on expiry needs both parties' consent; and the franchisor's start-up support can include financial help, not only training and advertising.
1.6.8Outsourcing
what was asked
Current syllabus UGCF papers, newest first
Older papers CBCS syllabus, set under the 1961 Act
In simple words
A firm need not do everything itself. Outsourcing means hiring an outside agency for work the firm used to do, or could do. The firm keeps its core competencies, the things it does best, and buys the rest from specialists. When the agency is in another country, it is offshoring. Customer support through call centres done this way is business process outsourcing (BPO).
Outsourcing
- Commonly outsourced
- accounting and payroll
- information technology services
- call centres
- logistics
- security, cleaning, catering
- components and research
- Benefits
- focus on core work
- lower, variable cost
- expertise
- flexibility
- better quality
- shared risk
- Problems
- loss of control
- data risks
- dependence
- hidden costs
- staff resistance and job losses
- damage to reputation
- 1Outsource only non-core work.
- 2Choose providers carefully.
- 3Set clear service-level agreements with measurable standards.
- 4Protect data.
- 5Monitor performance regularly.
Remember
- Outsourcing: contracting out work the firm did, or could do, so that it keeps to its core competencies.
- Offshoring: the outside agency is in another country.
- Fixed costs become variable, and management time is freed for strategy.
- For the economy: India has gained jobs, capability, exports and income from outsourcing.
- Together with e-business, it is one of the emerging modes of business.
The full notes1 min
Outsourcing is contracting out to an outside agency work that a business used to do itself, or could do itself. The firm keeps its core competencies (the activities it does best, which give it an edge) and buys other services from specialists. When the agency is in another country it is called offshoring. Firms now contract out manufacturing, research and development, and business processes, whether or not these are enabled by information technology. Together with e-business, outsourcing is one of the emerging modes of business.
Commonly outsourced: accounting and payroll, information technology services, customer support through call centres (business process outsourcing, BPO), logistics, security, cleaning, catering, component manufacture and even research.
| Benefits | Problems |
|---|---|
| Focus on core activities; management time freed for strategy | Loss of control over quality and timing |
| Lower cost through specialists' scale; fixed costs become variable | Risks to confidentiality and data security |
| Access to expertise and technology the firm lacks | Dependence on the provider and difficulty in switching |
| Speed and flexibility to scale up or down | Hidden costs of choosing, contracting and monitoring providers |
| Better quality from specialists | Employee resistance and job losses inside the firm |
| Risk shared with the provider | Damage to reputation if the provider behaves unethically |
| For the economy: India has gained jobs, capability, exports and income from outsourcing |
Making it work: outsource only non-core work; choose providers carefully; set clear service-level agreements with measurable standards; protect data; monitor performance regularly.
Worked example
Lakeside Hospital outsources laundry, housekeeping and billing software to specialist firms.
Each contract sets service standards, such as fresh linen in every ward by 7 a.m.
Hospital managers review the providers monthly.
Freed from these tasks, they spend their time on patient care, the hospital's core competence.
1.6.9Choosing a business format for a product
what was asked
Current syllabus UGCF papers, newest first
In simple words
Which format suits a product? Ask about the product and its buyers. Must customers see, touch or try it first? Is it standardised, or does its quality vary? Is it big, heavy or fragile? Can it be delivered digitally? Does it need advice, fitting or after-sales service? Are the buyers at ease online, and what does each channel cost? Always give the reason with the format.
1Can it be delivered only in person, or must it be fresh from a local seller?
- YesBrick and mortar
- Nogo to 2
2Is it intangible, so it can be delivered online?
- YesClick
- Nogo to 3
3Is it standardised and easy to deliver, with no need to see, try, be fitted or get advice first?
- YesClick
- NoBrick and click
Remember
- No single best format: it depends on the product and its buyers.
- Seven factors: see, touch or try; standardised or not; size, weight, fragility; tangible or not; advice and service; buyers' ease online; cost.
- Must be tried or examined: a physical presence. Standardised or intangible: online.
- For most consumer goods, brick and click gives the best of both.
- The common slip: a format without its reason. Marks go to the reasoning, not the label.
The full notes2 min
The right format depends on the product and its buyers:
- whether customers need to see, touch or try it first;
- whether it is standardised or varies in quality;
- its size, weight and fragility, which drive delivery cost and damage;
- whether it is tangible or intangible (an intangible can be delivered digitally);
- the need for advice, fitting or after-sales service;
- the target customers' comfort with buying online;
- the cost of each channel.
| Product or service | Suitable format | Reason |
|---|---|---|
| Haircuts and beauty treatments | Brick and mortar | The service needs the customer's presence; booking can be online but delivery cannot |
| Downloadable e-books and software | Click | Intangible and standardised; delivered instantly online |
| Branded spectacles | Brick and click | Eye testing and fitting need a store; repeat lenses and frames can be ordered online |
| Mobile phone recharges | Click | Standardised and intangible; no reason to visit a shop |
| Sofas and wardrobes | Brick and click | Buyers want to see and sit on them; an online catalogue widens choice; delivery and fitting need local depots |
| Fresh sweets from a local confectioner | Brick and mortar | Freshness and taste matter, buyers are local, and shelf life is short |
| Branded sportswear | Brick and click | Size and feel tempt a first trial in store; repeat buyers order online for range and price |
| Online tutoring subscriptions | Click | The service itself is delivered online |
Rule
There is no single best format. Products that must be tried or examined favour a physical presence; standardised or intangible products suit online selling; for most consumer goods brick and click gives the best of both.
Exam trap
Always give the reason with the format. A question on formats is marked on the reasoning (touch and trial, tangibility, delivery, advice, customers, cost), not on the label alone.
Unit 2
Planning
5 topics · 1 h 53 min to read · 20% of the marks DU has asked
2.1Planning
22 min read
Planning is deciding today what the organisation will do tomorrow, how, when and by whom. This topic covers what planning is and its features, why it matters and where it falls short, the steps of the planning process with its premises, the kinds of plans, and how planning and controlling depend on each other.
2.1.1Planning: meaning, nature and features
2.1.2Importance and limitations of planning; is planning a mere ritual
2.1.3The planning process and planning premises
2.1.4Types of plans
2.1.5Planning and controlling
2.2Objectives and Management by Objectives
17 min read
(B.Com Hons only.) Every plan starts from objectives. This topic covers what objectives are and their nature, the two ways of setting them (handed down from the top, or agreed with the people who must reach them), and management by objectives (MBO): its meaning, features, steps, benefits, limits and how to make it work.
2.2.1Objectives: meaning, nature and the marks of a good objective
2.2.2Approaches to goal setting: traditional and modern
2.2.3Management by objectives: meaning and features
2.2.4The MBO process, step by step
2.2.5Benefits and limitations of MBO, and how to make it work
2.3Decision-making
26 min read
A decision is a choice among alternatives, and managers make them in every function. This topic covers what decision-making is and its kinds, the conditions decisions are made under (certainty, risk, uncertainty), perfect and bounded rationality, the steps of a rational decision, the techniques for individual decisions (including decision trees and simulation), and group decision-making with brainstorming, the nominal group technique, Delphi and consensus mapping.
2.3.1Decision-making: meaning, nature and kinds of decisions
2.3.2The decision-making environment: certainty, risk and uncertainty
2.3.3Rationality: perfect and bounded rationality
2.3.4The rational decision-making process
2.3.5Techniques for individual decisions, including the decision tree and simulation
2.3.6Group decision-making and its techniques
2.4Business Environment
23 min read
A business works inside a setting it does not control: customers, rivals, suppliers, its industry, the economy, society, government, technology and the wider world. This topic covers what the business environment is and why it matters, its layers (micro, meso and macro, with the international layer the B.Com Prog syllabus adds), each layer's parts, and how firms deal with an uncertain environment.
2.4.1Business environment: meaning, features and importance
2.4.2Layers of the business environment
2.4.3The micro environment
2.4.4The meso environment
2.4.5The macro environment, and the international layer
2.4.6Dealing with an uncertain environment
2.5Strategy
25 min read
A strategy is the firm's long-term game plan for winning in its environment. This topic covers planning compared with strategy and the levels of strategy, strategic planning and its steps, the SWOT and ETOP tools for reading the firm and its environment, industry structure through Porter's five forces, Porter's business-level (generic) strategies, and the corporate-level strategies the B.Com Prog syllabus names.
2.5.1Planning vis-à-vis strategy; meaning and levels of strategy
2.5.2Strategic planning: meaning, features and steps
2.5.3Environmental analysis tools: SWOT and ETOP
2.5.4Industry structure: Porter's five forces
2.5.5Business-level strategies: Porter's generic strategies
2.5.6Corporate-level strategies
Unit 3
Organising
3 topics · 1 h 33 min to read · 16% of the marks DU has asked
3.1Delegation, Centralisation and Decentralisation
30 min read
Organising turns a plan into a working arrangement of jobs, departments and reporting lines. This topic opens with what organising is, then covers the three ideas every reporting line rests on (authority, responsibility and accountability), how a manager passes work and power down (delegation), what gets in its way, and how far an organisation spreads decisions down its levels (centralisation and decentralisation).
3.1.1Organising at a glance: meaning, process and importance
3.1.2Authority, responsibility and accountability; types of authority
3.1.3Delegation: meaning, elements and process
3.1.4Difficulties in delegation and guidelines for effective delegation
3.1.5Centralisation and decentralisation: meaning and comparison
3.1.6Degree of decentralisation, its factors, and delegation versus decentralisation
3.2Organisational Design and Structures
44 min read
Once work is divided and authority passed down, the parts must be arranged into a structure. This topic covers the principles of a sound structure and the span of management, what organisational design is and what shapes it, the bases of departmentalisation, the traditional structures (line, line and staff, functional, divisional), the modern ones (project, matrix, team, network or virtual, boundaryless), which structure suits which situation and how structures change as firms grow, and how a structure is drawn as an organogram. The B.Com Hons line names design, departmentalisation, traditional and modern structures and organograms; the B.Com Prog line names divisional, product, matrix, project and virtual organisations.
3.2.1Principles of organisation and the span of management
3.2.2Organisational design: meaning and the factors that shape it
3.2.3Departmentalisation: the bases; function versus product
3.2.4Traditional structures, I: line, line and staff, and functional organisation
3.2.5Traditional structures, II: the divisional structure (product and territorial)
3.2.6Modern structures, I: project and matrix organisation
3.2.7Modern structures, II: team, network or virtual, and boundaryless organisation
3.2.8Which structure suits which situation, and how structures change over time
3.2.9Organograms (organisation charts)
3.3Formal and Informal Organisation
18 min read
Every organisation has two sides. The formal organisation is the structure management designs on purpose; the informal organisation is the web of friendships and groups that grows up by itself among the people inside it. This topic covers each side, why informal groups form, the problems they can cause and how a manager should handle them, and how the two sides differ and depend on each other.
3.3.1Formal organisation: meaning, features, advantages and limitations
3.3.2Informal organisation: meaning, features, benefits and limitations; the grapevine
3.3.3Informal groups: why they form, the problems they create, and how to handle them
3.3.4Formal and informal organisation compared; why both are needed
Unit 4
Directing and Controlling
4 topics · 1 h 58 min to read · 22% of the marks DU has asked
4.1Motivation
31 min read
Plans and structures do nothing until people choose to work hard on them. This topic covers what motivation is and how it works, why it matters, what affects it, the three need-based theories both courses name (Maslow's need hierarchy, Herzberg's two factors, McGregor's Theory X and Theory Y), and the two lines only the B.Com Prog syllabus names: Adams' equity theory and financial and non-financial incentives.
4.1.1Motivation: meaning, features and process
4.1.2Importance of motivation
4.1.3Factors affecting motivation
4.1.4Maslow's need hierarchy theory
4.1.5Herzberg's two-factor theory
4.1.6McGregor's Theory X and Theory Y
4.1.7Equity theory
4.1.8Incentives: financial and non-financial
4.2Leadership and Followership
25 min read
A manager gives orders by right of position; a leader gets people to follow willingly. This topic covers what leadership is and why it is called the essence of management, what shapes a leader's success, the leadership styles and how to choose one, transactional and transformational leadership, the main theories of leadership including the situational view, and followership with Robert Kelley's model of five kinds of follower. Both courses name leadership styles and followership; the B.Com Prog line also names transactional versus transformational leadership and Kelley's model, and the B.Com Hons guidelines name Kelley as well.
4.2.1Leadership: meaning, features and importance
4.2.2Factors affecting leadership; qualities of a leader; born or made
4.2.3Leadership styles and choosing a style
4.2.4Transactional and transformational leadership
4.2.5Theories of leadership and the situational view
4.2.6Followership: meaning, importance, and leader and follower compared
4.2.7Kelley's model of followership
4.3Communication
17 min read
(B.Com Prog only.) Every plan, order, report and word of praise travels by communication, so a manager who cannot communicate cannot manage. This topic covers what communication is and how the process works, why it matters so much in a modern organisation, its channels and networks (formal and informal), the barriers that block it and how to remove them, and the new trends the syllabus names: the role of information technology and social media.
4.3.1Communication: meaning, process and importance
4.3.2Channels and networks: formal and informal communication
4.3.3Barriers to communication and how to remove them
4.3.4New trends: information technology and social media in business communication
4.4Controlling
44 min read
Controlling checks that what happens matches what was planned, and puts it right when it does not. This topic covers what control is and why it matters, the control process, the principles of an effective control system (with control by exception), the link with planning, the measures of control (the traditional ones, budgetary control and financial ratios, and the modern ones, economic value added, market value added, the balanced scorecard and network analysis by PERT and CPM), and accountability for performance. The B.Com Hons guidelines name every measure; the B.Com Prog line names the techniques of controlling and the planning-controlling relationship.
4.4.1Controlling: meaning, nature, importance and limits
4.4.2The control process
4.4.3Principles of an effective control system, and control by exception
4.4.4Planning and controlling
4.4.5Measures of control at a glance
4.4.6Traditional measures, I: budgets and budgetary control
4.4.7Traditional measures, II: financial ratios
4.4.8Modern measures, I: economic value added and market value added
4.4.9Modern measures, II: the balanced scorecard
4.4.10Modern measures, III: network analysis by PERT and CPM
4.4.11Accountability for performance
Unit 5
Salient Developments and Contemporary Issues in Management
4 topics · 1 h 53 min to read · 23% of the marks DU has asked
5.1Contemporary Issues in Management
44 min read
Management today works in a world of open borders, digital tools, mixed workforces and new ideas about why a business exists. This topic covers the B.Com Hons Unit 5 line (21st-century challenges; the forces reshaping management purpose, performance and rewards; internationalisation; digitalisation; workplace diversity; democracy and sociocracy; subaltern ideas from India) and the B.Com Prog Unit 5 line (business process reengineering, six sigma, the learning organisation, supply chain management, diversity and inclusion, new ways of working, subaltern ideas). Make in India, asked in two B.Com Prog papers, closes the topic. DU sets these as short notes: for each, learn a meaning, five or six points and one example.
5.1.1Management challenges of the 21st century
5.1.2Factors reshaping management purpose, performance and reward perceptions
5.1.3Internationalisation
5.1.4Digitalisation
5.1.5Workplace diversity and inclusion
5.1.6Democracy and sociocracy at work
5.1.7Subaltern management ideas from India
5.1.8Business process reengineering and six sigma
5.1.9Learning organisation
5.1.10Supply chain management
5.1.11New ways of working: work-life balance, flexi-time, work from home, freelancing, co-working
5.1.12Make in India
5.2Entrepreneurship, Innovation and MSMEs
31 min read
Entrepreneurs turn ideas into enterprises, and most of India's enterprises are small. B.Com Hons studies entrepreneurship and innovation here in Unit 5; B.Com Prog studies the same ideas in Unit 2, together with micro, small and medium enterprises (MSMEs) and the government's policy for them. The topic runs from the entrepreneur and the process of starting up, through innovation, to the legal definition of MSMEs, their problems and the support schemes.
5.2.1Entrepreneurship: meaning, features and role in the economy
5.2.2Entrepreneurship as a process; idea generation and its sources
5.2.3Identifying business opportunities
5.2.4Business and social entrepreneurship
5.2.5Innovation
5.2.6MSMEs: definition, classification and role
5.2.7Problems of small business
5.2.8Government policy for MSMEs
5.3Business Ethics, Values and Social Responsibility
23 min read
A business is allowed by society to earn profit, so society expects it to behave rightly in return. This topic covers business ethics, the role of values in management, the social responsibility of business and its duties to each group it deals with, and the legal duty of corporate social responsibility (CSR) in the Companies Act, 2013. B.Com Hons reads it as Unit 5's "values and ethics"; B.Com Prog studies business ethics and social responsibility in Unit 2.
5.3.1Business ethics: meaning, features, significance and elements
5.3.2Values in management
5.3.3Social responsibility of business: concept and the arguments
5.3.4Responsibility towards different interest groups
5.3.5Corporate social responsibility under the Companies Act, 2013
5.4Case Studies on Indian Corporates
15 min read
(B.Com Hons only.) The Hons syllabus pairs "values and ethics" with case studies on Tata, the Bhilwara Group, Indian Oil Corporation (IOC) and Godrej. The 2024 guidelines move case work to continuous assessment, but recent end-term papers have still set a long case. This topic gives a method for any case, the ideas these cases test, and what each firm's case has shown about its values, ethics, social responsibility and sustainability. In the exam, every fact must come from the passage printed in the paper.